Lee's Never Wasted shopping bag is more than just a reusable paper bag. It's made up of different components that can be used for all kinds of purposes - boxes, calendars, labels, even a snakes and ladders board. So, it never need be thrown in the trash.
Agency Happy created the bag - described on their blog. They proved so popular that Lee added 10,000 more to its original 3,000 production run.