A New Neighbor Disrupts an An Eco-Friendly Street in Audi's Hybrid Spot
Ad for A3 Sportback E-Tron Hybrid Ran During the Emmys
Sep 21, 2015
Audi used the Emmys to promote its A3 Sportback e-tron plug-in hybrid with a commercial demonstrating how the car's sporty looks belie its eco-credentials.
In an ad directed by MJZ's Craig Gillespie for Venables Bell & Partners, we see the car disrupt a peaceful, eco-friendly neighborhood where locals bicycle along with organic veg, install solar panels and tend to their Priuses. As the Audi hybrid roars up and reverses into a the driveway of a styish modern house, everyone turns and looks disapprovingly. But the tables are turned as the owner slides back the four rings logo to reveal its electric plug.