New Balance is appealing to frustrated Canadian sneakerheads with this online film in which it gives everyone in Canada a new pair of shoes. If you're wondering how it can afford to do that, read on.
Every month, limited-edition sneakers are released only in the United States, frustrating Canadian shoe-collectors. However, the new 574 Woods Pack is exclusive to Canada. To promote this fact, New Balance handed out a pair to everyone in the tiny, rural community of Canada, Kansas.
The video, by Havas Worldwide Canada, shows the townspeople receiving their wares, and everybody's happy. (We just hope real Canadians don't crash the New Balance website because they didn't watch the full film.)