New businesses take flight in Squarespace's wondrous reimagining of mission control
'Launch It' compares entrepreneurs to the scientists that pulled off the moonshot
Editor's Pick
Industry loves a space metaphor: liftoff, moonshot, satellite office, constellation of brands—and of course, launch. And while it might seem like a bad time to start a business, new applications this summer were up 85 percent over last year. In the middle of a pandemic, entrepreneurs are launching new endeavors at an accelerated pace.
Squarespace’s latest campaign, “Launch It,” is a fantastical representation of this explosion in growth. A small home office becomes mission control, complete with tense keystrokes and radio chatter. A sculptor reviews schematics in an outdoor sculpture studio, and laptops serve as mainframes. A yoga studio becomes a launchpad.
Over the comm, the count ticks down to website publication. The goods themselves are the payload, fired into orbit on their way to expectant customers. Honey jars and prosthetics and even carrots take flight. A bronze horse and a motorcycle blast off and anxious onlookers rush outside into rocket summer to marvel at their ascent.
The spot, directed by Ian Pons Jewell via Reset, comes from Squarespace’s internal creative team. It is accompanied by two shorter spots, directed by Raine Allen Miller from Somesuch, with an overly grandiose narrator giving tongue-in-cheek advice for building a skate or culinary brand.
The campaign is running in the U.S., U.K, Australia and Canada in broadcast, online and OOH placements.
Credits
- Date
- Sep 14, 2020
- Client :
- Squarespace
- CEO :
- Anthony Casalena
- CCO :
- David Lee
- Brand Design Director :
- Gui Borchert
- Creative Production Director :
- Sandra Nam
- Freelance Producer :
- Marisa Wasser
- Art Director :
- Ben Hodgins
- Freelance Copywriter :
- JC Abruzzi
- Sr. Business Affairs Manager :
- Kiersten Bergstrom
- Production :
- RESET
- Director :
- Ian Pons Jewell
- DOP :
- Mauro Chiarello
- Executive Producer :
- Deannie O'Neil
- Line Producer :
- Jon Adams
- Edit :
- The Whitehouse Post
- Editor :
- Tobias Suhm
- Assistant Editor :
- Nick O’Neil
- Executive Producer :
- Joanna Manning
- Producer :
- Jordan Stricklin
- VFX :
- Time Based Arts
- Executive Producer :
- Tom Johnson
- VFX Producer :
- Jo Gutteridge
- VFX Supervisor :
- Sheldon Gardner
- Shoot Supervisor :
- Jim Radford
- Color Grading :
- Simone Grattarola
- 2D Team :
- Leo Weston
- 2D Team :
- Adam Paterson
- 2D Team :
- Stephen Grasso
- 2D Team :
- Will Robinson
- 2D Team :
- Linda Cieniawska
- 2D Team :
- Grant White
- 2D Team :
- Manolo Perez
- 2D Team :
- Matt Shires
- 2D Team :
- Richie White
- 2D Team :
- Ollie Ramsey
- 3D Lead :
- Sam Osborne
- 3D Lead :
- Federico Vanone
- 3D Team :
- Ben Cantor
- 3D Team :
- Mike Battcock
- 3D Team :
- Walter How
- 3D Team :
- Zoé Sottiaux
- 3D Team :
- Ihor Obukhobvsky
- 3D Team :
- Joffrey Zeitouni
- 3D Team :
- Ian Baird
- 3D Team :
- Emma Malric
- Design :
- Stephen Ross
- Music :
- Q Department
Need a credit fix? Contact the Creativity Editors
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