The New Hybrid Event Benchmark: Dreamforce
Published On
Feb 16, 2023

Description
For Salesforce’s immersive brand festival, Dreamforce 2021, hybrid broke the status quo and scaled up engagement to new heights unmatched by standalone physical and digital events. A complex yet perfect balance of technology, strategy, client relationship and understanding of a brand’s identity, Dreamforce was a colossal achievement, informed and imagined through experiential design.
Credits
- Date
- Feb 16, 2023
- Agency :
- George P. Johnson
- Client :
- Salesforce
- Agency :
- NOMOBO
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Project Type
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