The New Hybrid Event Benchmark: Dreamforce

Published On
Feb 16, 2023
20230216 WI GPJ Salesforce 3x2

Description

For Salesforce’s immersive brand festival, Dreamforce 2021, hybrid broke the status quo and scaled up engagement to new heights unmatched by standalone physical and digital events. A complex yet perfect balance of technology, strategy, client relationship and understanding of a brand’s identity, Dreamforce was a colossal achievement, informed and imagined through experiential design.

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