PayPal Debuts New Logo, First Brand Campaign

Brand Also Debuts First Global Campaign via Havas Worldwide

Published On
Apr 30, 2014

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Yves Behar and his team at Fuseproject have developed a new brand identity and logo for PayPal. The refresh wants to reflect the ways the company makes it easier and safer for you to use money. According to a blog post by Christina Smedley, VP-global brand, online today is "just one of the ways we show up to our consumers, merchants and developers, along with in-store, on mobile and elsewhere," and the identity hopes to reflect that. The identity flexes to fit all screen sizes, and has "connection" as its motivating principle.

Along with this, the company also introduced its first ever new global brand campaign. Created by Havas Worldwide, the campaign revolves around "Powering Your People." See the two television spots, featuring hand-drawn elements and a fresher feel, here and here.


Apr 30, 2014
Brand :
Client :
Agency :
Havas New York
Chief Creative Officer :
Darren Moran
Executive Creative Director :
Rocky Pina
Strategist :
Joanna Young
Global Brand Director :
Matt Weiss
Global Chief Content Officer :
Vin Farrell
Co-Head of Production :
Sylvain Tron
Director, Broadcast Business Affairs :
Cathy Pitegoff
Executive Producer :
Arlene Steinwald
Design Director :
James Tung
Production Company :
Wild Plum
Director and Animation Creative Director :
Justin Leibow
Director, Photography :
Mark Williams
Executive Producer :
Shelby Sexton-Gonosey
Line Producer :
Beth Pearson
Costume and Wardobe Design :
Lisa Marion
Production Designer :
Tyndall Arrasmith
Hair and Make Up :
Michelle Tng
Editing and Animation :
Studio 6
Editor :
Cass Vanini
Designer :
Jaye Kim
Executive Producer :
Rich Rama
Post Producer :
Anna de Castro
Technical Director :
Jason Goodman
Final Grade and Finishing :
Damien Van Der Cruyssen (Company 3)
Music Supervision :
Rob Kaplan - Wool & Tusk
Music Producer :
Joe Pisapia
TV Mix :
Rob Sayers -Sound Lounge
Sound Design :
On-Camera Talent :
Scott Miller
Executive Creative Director :
Chris D Rozario

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