Yves Behar and his team at Fuseproject have developed a new brand identity and logo for PayPal. The refresh wants to reflect the ways the company makes it easier and safer for you to use money. According to a blog post by Christina Smedley, VP-global brand, online today is "just one of the ways we show up to our consumers, merchants and developers, along with in-store, on mobile and elsewhere," and the identity hopes to reflect that. The identity flexes to fit all screen sizes, and has "connection" as its motivating principle.
Along with this, the company also introduced its first ever new global brand campaign. Created by Havas Worldwide, the campaign revolves around "Powering Your People." See the two television spots, featuring hand-drawn elements and a fresher feel, here and here.