Ikea : A New Kind of Catalogue

It's ALIVE!!!

Published On
Jul 17, 2012

Editor's Pick

Ikea just released this teaser of its 2013 catalog, which introduces a new element to the 62-year-old tome--interactivity. The furniture retailer tapped McCann-Erickson in August to re-imagine the printed pub, which goes out to about 211 million consumers worldwide. According to McCann Vice Chairman Andreas Dahlqvist, the agency aspired to bring "Ikea creativity" to the catalog itself. One of the catalog's new main features is an accompanying (soon to launch) visual recognition app that will bring its pages, and the offerings within, to life in the form of inspirational videos, designer stories, "x-ray vision that peeks inside furniture, and more. Check out more about the making of Ikea's new catalog in Behind the Work.


Jul 18, 2012
Brand :
Client :
Agency :
McCann-New York
Chairperson :
Linus Karlsson
Vice Chairperson :
Andreas Dahlqvist
Associate Creative Director :
Koen Malfait
Associate Creative Director :
Zack McDonald
Executive Project Leader :
Rich Whalen
Head of Global Communications :
Lena Simonsson Berge
Junior Art Director :
Sheila Johansson
Junior Art Director :
Zorica Radovic
Chief Production Officer :
Brian DiLorenzo
Producer :
Minnie Tran
Producer :
Lauren Bauder
Project Leader :
Isabelle Brummer Lewenhaupt
Production Company :
Director :
Sean Pecknold
Producer :
Nancy Marks
Executive Producer :
Adam Joseph
Head of Production :
Ilona Klaver
Director, Photography :
Adam McDaid
Set Designer :
Jeff Everett
Editorial :
Lost Planet
Editor :
Paul Snyder
Visual Effects :
Founding Fathers Studio
Color and Flame Finishing :
John J. Budion
Music :
Jason Binnick
Mix :
Hand Model :
House Casting
Creative Partner of Interaction Design :
Nick Cristea
Creative Partner Visual Design :
Simon Sankarayya
Senior User Experience Designer :
Laura Lejano
Design Lead :
Gemma Thomas
Head of Creative Technology :
Mark Fallows
Head of Technology Development :
Stefan Feissli
Executive Project Leader :
Hana Sutch
Senior Project Leader :
Jaesun Yeon
Technical Development :
EC Software
Image Recognition and 2D Provider :

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