Instagram's New Logo Gets Down to the Basics

Symbol Pares Down Elements of Its Predecessor

Published On
May 11, 2016

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Today Instagram debuted a new, pared down logo that simplifies the features of its previous old-school camera symbol. Gone is the more literal depiction featuring a lens, flash and rainbow adornment. Now, the logo features simple white shapes -- a rounded square enclosing a central circle and a simple dot in the upper right corner -- set against a multi-colored gradient of hues.

According a post on Instragram's blog, the "updated looks reflects how vibrant and diverse" the storytelling of its users has become. The Instagram community has evolved over the past five years from a place to share filtered photos to so much more -- a global community of interests sharing more than 80 million photos and videos every day."

Accompanying the new logo are updates to the app itself. It features a simpler design meant to "put more focus on your photos and videos without changing how you navigate the app."