Banco Itau's Holiday Ad Reminds Brazilians the Best App Is in Their Own Hearts
Grupo ABC Founder Nizan Guanaes Returns to His Favorite Role: Copywriter
Editor's Pick
If you were wondering what Nizan Guanaes was up to before the holidays, the founder of Brazil's Grupo ABC and Sao Paulo agency Africa (Ad Age's 2014 International Agency of the Year) is keeping his hand in as a copywriter. Guanaes penned the two-minute holiday message for Banco Itau, one of Brazil's biggest advertisers and a client Guanaes has worked with for 35 years.
The voiceover for the lovely two-minute spot begins: "It's beautiful to watch the world go digital. But we all have to be vigilant that it never stops being human and personal." It ends by saying that of all the apps, none is better than the heart we all have within us.
The ad, which is running online and on TV and has 15", 30", 60" and 120" versions, is narrated by Fernanda Montenegro, Brazil's most revered actress (there are subtitles in English).
Credits
- Date
- Dec 18, 2015
- Brand :
- Banco Itau
- Client :
- Banco Itau
- Agency :
- Africa
- Chief Creative Officer :
- Sergio Gordilho
- Creative Director :
- Rafael Merel
- Creative Director :
- Rodrigo Bombana
- Copywriter :
- Nizan Guanaes
- Art Director :
- Rodrigo Bombana
- Media :
- Luiz Fernando Vieira
- Media :
- Francisco Custdio
- Media :
- Paulo Ilha
- Media :
- Kaline Lessio
- Media :
- Thiago Baltar
- Media :
- Gabriel Tardelli
- Agency Producer :
- Rodrigo Ferrari
- Agency Producer :
- Patricia Gaglioni
- Production Company :
- Killers
- Director :
- Claudio Borrelli
- Producer :
- Julia Tavares
- Director, Production :
- Alberto Khoury
- Director, Photography :
- Ted Abel
- Art Director :
- Larissa Cambauva
- Editor :
- Claudio Borrelli
- Editor :
- Marcelo Cavalieri
- Finisher :
- Andreia Figueiredo
- Post Production :
- Casablanca
- Sound Production Company :
- Satlite udio
- Sound Production :
- Equipe Satlite
- Voiceover Artist :
- Fernanda Montenegro
- Voiceover Record :
- PC Bernardes
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