Wendell Pierce lures you back to New Orleans in stylish spot for the city's tourism
Fellow NOLA native Philip Youmans directs film for 360i
May 12, 2021
The city of New Orleans is hoping to lure back visitors after the pandemic with a stylish new spot starring actor Wendell Pierce, directed by his fellow NOLA native Phillip Youmans.
Pierce narrates the film as a concierge reminding people of some of the city's charms, from Po'Boys on the bayou to Mardi Gras, amid a jazz soundtrack and seductive bright colors, while asking "what do you miss most?"
Pierce and Smuggler's Youmans worked together on Youmans' "Burning Cane," which in 2019 at the age of 19 saw Youmans become the youngest and first African-American director to win the Founder’s Award for Best Narrative Feature at the Tribeca Film Festival.
The campaign, developed in partnership with 360i, is running on TV and social media. It's hoping to remind people to book a trip to NOLA, which has suffered particularly in the pandemic as a city reliant on tourism, "whenever you're ready."