Wendell Pierce lures you back to New Orleans in stylish spot for the city's tourism
Fellow NOLA native Philip Youmans directs film for 360i
Editor's Pick
The city of New Orleans is hoping to lure back visitors after the pandemic with a stylish new spot starring actor Wendell Pierce, directed by his fellow NOLA native Phillip Youmans.
Pierce narrates the film as a concierge reminding people of some of the city's charms, from Po'Boys on the bayou to Mardi Gras, amid a jazz soundtrack and seductive bright colors, while asking "what do you miss most?"
Pierce and Smuggler's Youmans worked together on Youmans' "Burning Cane," which in 2019 at the age of 19 saw Youmans become the youngest and first African-American director to win the Founder’s Award for Best Narrative Feature at the Tribeca Film Festival.
The campaign, developed in partnership with 360i, is running on TV and social media. It's hoping to remind people to book a trip to NOLA, which has suffered particularly in the pandemic as a city reliant on tourism, "whenever you're ready."
Credits
- Date
- May 12, 2021
- Client :
- New Orleans & Company
- Agency :
- 360i
- CEO :
- Stephen Perry
- SVP/CMO :
- Mark Romig
- VP Marketing & Special Projects :
- Jeremy Cooker
- Chief Creative Officer :
- Menno Kluin
- Executive Creative Director :
- Devon Hong
- Executive Creative Director :
- Michael Schachtner
- Creative Director :
- Andrew Hunter
- Creative Director :
- Doug Murray
- Design Director :
- Brian Gartside
- Senior Designer :
- Sophia Del Plato
- Account Director :
- PJ Sibille
- Strategy Director :
- Maggie Walsh
- Head of Production :
- Carissa Ranelycke
- Executive Producer :
- Carly Salaman
- VP Business Affairs :
- Linda Ferrara
- Talent :
- Wendell Pierce
- Production Company :
- Smuggler
- Director :
- Phillip Youmans
- Executive Producer :
- Patrick Milling-Smith
- Executive Producer :
- Brian Carmody
- Executive Producer :
- Sue Yeon Ahn
- Producer :
- Luigi F Rossi
- DP :
- Natalie Kingston
- Gaffer :
- Kevin Hughes
- Key Grip :
- Lucas Porterfield
- Art Director :
- Chere Theriot
- Stylist :
- Dana Marie Embree
- 1st AD :
- Steven Weidenbacher
- Post Production :
- PS260
- Partner/Editor :
- Maury Loeb
- Editor :
- Mah Ferraz
- Editor :
- Tyler Hurst
- Asst Editor :
- Laura Murphy
- Finishing :
- PS260 Finishing
- Flame Artist :
- Anthony Augusta
- Finishing Producer :
- Natalie Raffaele
- Managing Partner :
- Zarina Mak
- Senior Producer :
- Donna Lee
- Mix :
- Rob Fielack
- Mix :
- Screaming Penguin
- Colorist :
- Kath Raisch
- Colorist :
- Company 3
- Music :
- Yellow Moon
- Performed by :
- Preservation Hall Jazz Band
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