Jeep : A New Species from Jeep
The new four-door Jeep Wrangler Unlimited, seen from above with all its doors open, toting sports gear, bears an uncanny resemblance to a bug. This concept, seen earlier this year in a collateral piece at the New York Auto Show (
Published On
Oct 23, 2006

Editor's Pick
The new four-door Jeep Wrangler Unlimited, seen from above with all its doors open, toting sports gear, bears an uncanny resemblance to a bug. This concept, seen earlier this year in a collateral piece at the New York Auto Show (click here for that), has now been adapted as print ads and, rather spectacularly, on a giant scale in several outdoor iterations in New York and Chicago. "The goal was to highlight the four doors on the new Wrangler Unlimited, yet still convey adventure and fun," says BBDO/Detroit writer Ty Hutchinson. "By stacking equipment such as kayaks, surfboards, snowboards and backpacking gear on the roof, we were able to create a new species to introduce a new vehicle." Let's not wrangle over whether it's a beetle or an ant.
Credits
- Date
- Oct 24, 2006
- Executive Creative Officer :
- Rick Dennis
- Creative Director :
- Robin Chrumka
- Creative Director :
- Mike Stocker
- Art Director :
- Paul Szary
- Copywriter :
- Ty Hutchinson
- Photographer :
- Madison Ford
- Art Buyer :
- Patty Bruder
- Print Production :
- Beverly Baldwin
- Print Production :
- Susan Everhart
- Client :
- Jeep
- Art Director :
- John O'Hea
- Agency :
- BBDO-Detroit
- Brand :
- Jeep
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Project Type