New World, Same Energy

Published On
Feb 16, 2023


Acura wasn’t made to fit in, it was made for drivers to stand out. The multiverse was the perfect metaphor to show that no matter where innovation takes the world or what model is being driven, the driving experience will never change. Acura will always bring the same energy. The EV is not only the future, but also a reflection of where Acura has always been. With “New World, Same Energy,” we take viewers through universes both familiar and new. This campaign visually encapsulates the iconic feeling of driving an Acura while also showing off new and unique features, as well as the new EV model.


Feb 16, 2023
Agency :
Client :
Agency :
MullenLowe - L.A.
Executive Creative Directors :
Laura Sampedro
Creative Director :
Ty Hayward
Carlos Alija
Assistant Creative Director/Art Director :
Alex Haase
Art Directors :
Mary Nowels
VP Head of Integrated Production :
Kate Hildebrant
Gabby Grubb
Executive Producer :
Amy Jo Deguzis
SVP/Group Account Director :
Jeff Mayes
VP/Group Account Director :
Nicole Neopolitan
Account Director :
Kylie Mugg
Account Supervisor :
Joe Litwak
Account Executive :
Rebecca Atniel
VP/Product Director :
Curtis Millward
Director/Product Management :
Kemit McCullough
Associate Director / Project Management :
Genie Lara
VP Director of Business Affairs :
Davina Turnbull
Senior Business Affairs Manager :
Heidi Clemens
Business Affairs Manager :
Valerie Neibel
Business Affairs Assistant :
Maddie Kercheval
Social Stills Photographer :
Michael Marcheco
Production Company :
Radical Media
Director :
Dave Meyers
President :
Frank Scherma
SVP/Head of Commercials/EP :
Jim Bouvet
Line Producer :
Colin Moran
Wardrobe Designer :
Courtney Stern
Director of Photography :
Scott Cunningham
First Assistant Director :
Kenny Taylor
Production Supervisor :
Yvonne Ortiz
VFX Supervisor :
Jan Malíř
Producer :
Štěpán Kříž
Project Coordinator :
Jan Staněk
Art Director :
Martin Smékal
Art Director :
Thomas Scarlett
Color Grading :
Pavel Marko
3D Lead Artist :
Alexander Muller
2D Lead Artist :
Milan Hotárek
Editing Company :
Yeti Editorial
Lead Editor :
Emile Doucette
Executive Producer :
Aubrey Hayden
Finishing Company :
Executive Producer :
Asher Edwards
Flame Artist :
Tim Miller
Producer :
Lauren Johnson
Coordinator :
Anne-Marie DePauw
Sound Design & Mix Company :
Supervising Sound Designer and Mixer :
Charles Deenen
Sound Design :
James Evans
Dominik Ragnacik

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