New York City Ballet Performs Rooftop Dance at 4 World Trade Center

'New Beginnings' Tribute to Home City Portrays Hope for the Future as Well as Remembering 9/11

Published On
Sep 12, 2013

Editor's Pick

Like many New York institutions, New York City Ballet is remembering 9/11, but this film, released on 12th September, is also a tribute to "New Beginnings" for its home city. Its moving performance of Christopher Wheeldon's After the Rain was filmed at sunrise on the 57th floor of 4 World Trade Center in Lower Manhattan. The film was developed in collaboration with DDB New York.

Credits

Date
Sep 12, 2013
Brand:
New York City Ballet
Client:
New York City Ballet
Agency:
DDB-New York

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