A Neighborhood Basketball Hoop Rains Money in This New York Lottery Stunt

Campaign Promotes 3D Game 'Champions of Cash'

Published On
Mar 29, 2017

Editor's Pick

To promote Champions of Cash, a new 3D scratch-off game that allows New Yorkers to play immersive sports in 3D on their phone, the New York Lottery surprised players at a neighborhood basketball court with a hoop that "rained" money.

The stunt, filmed to promote the game in a campaign by McCann, shows players at first being taken aback to see a single coin fall from the hoop. This turns into several coins, then a shower, then finally an eruption of bank notes. The idea was to reward harder shots with more money.

The integrated campaign launches on March 30 and will include TV, digital, social and retail activations.

Credits

Date
Mar 29, 2017
Brand:
New York Lottery
Client:
New York Lottery
Agency:
McCann-New York
Director:
Paul Iannacchino
Production Company:
Raucous Content
North America Chief Creative Office:
Eric Silver
Co-Chief Creative Officer:
Sean Bryan
Co-Chief Creative Officer:
Tom Murphy
Executive Creative Director:
Dan Donovan
Executive Creative Director:
Mat Bisher
Creative Director:
Jason Ashlock
Senior Copywriter:
Andy Sciamanna
Senior Art Director:
Johan Leandersson
Copywriter:
Morgan Mack
Art Director:
Jacqueline de Berry
Chief Production Officer:
Nathy Aviram
Executive Producer:
Christine Lane
Senior Integrated Producer:
Craig Sklaver
Owner/Executive Producer:
Steve Wi
Owner/Executive Producer:
Phyllis Koenig
Line Producer:
Cody Ryder
Editorial:
Cosmo Street
Editor:
Aaron Langley
Assistant Editor:
Josh Berger
Post Producer:
Anne Lai
Visual Effects:
Light of Day
Senior Producer:
Anna Petitti
Producer:
Sebastian Greene
Creative Director:
Colin Stackpole
Director:
Mathew K. Esolda
Finishing:
Switch FX
Flame Artist:
Andrew Rea
Creative Director:
Jon Magel
Producer:
Cara Flynn
Executive Producer:
Diana Dayrit
Studio:
Patten Studios
Director:
James Patten
Creative Director/Producer:
Mihae S Mukaida
Director, Operations:
Jen Lusker
Engineer:
Lui Kawasumi
Creative Director:
Dom Baccollo
Audio Post:
Sonic Union
Sound Mixer:
Steve Rosen
Sound Producer:
Pat Sullivan

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Project Type
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