New York Lottery : Scratcher

Itchy-itch.

Published On
May 14, 2012

Editor's Pick

DDB NY features a compulsive scratcher that finds a good use for her itching habit, in this commercial for the New York Lottery.

A little bit of behind the scenes detail: NYL saw the spot, and then gave the ticket the name that DDB thought up: Million Dollar Ticket, which has a big golden scratch surface in the middle.

Credits

Date
May 14, 2012
Brand:
New York Lottery
Client:
New York Lottery
Agency:
DDB-New York
Chief Creative Officer:
Matt Eastwood
Group Creative Director:
Rich Sharp
Group Creative Director:
Mike Sullivan
Copywriter:
Katie Riddle
Head of Production:
Ed Zazzera
Executive Producer:
Walter Brindak
Producer:
Katy Fuoco
Production Company:
Station Film
Director:
Harold Einstein
Managing Partner:
Stephen Orent
Producer:
Eric Liney
Editorial:
Cutting Room
Editor:
Chuck Willis
Producer:
Stacey Suplizio
Senior Art Director:
Shawna Laken

Need a credit fix? Contact the Creativity Editors

Project Type