The New York Lottery is promoting its new "Lucky Dog" Scratch-Off Game Series with a campaign that not only celebrates dogs—it's designed to get them excited.

To raise awareness of the million dollar jackpot game, agency McCann New York created a music track and video named "Wanna go for a walk?" It makes use of all the sounds dogs love, including squeaky toys, leash jingles, duck quacks, doorbells, clickers and more, combining them with hip-hop style instrumentation to create a tune that dogs and owners can "enjoy together."

The song is available on Spotify, and its accompanying music video can be found YouTube. Directed by Juan Zuleta, the video stars a band of canines, woofing and barking on mics, "playing" instruments and mixing the track in the studio.

Across social media, the New York Lottery is partnering with doggy influencers like @MarleyInNYC  in a reaction video challenge. New Yorkers will be challenged to film their dogs listening to the new track and post it on social, tagging the New York Lottery. 

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While the initiative is sure to appeal to all those with pandemic pooches, we're wondering if a track that makes the dog want to go for a walk might not the best thing for those WFH pet parents. Still, it's a fun way to piggyback onto the plethora of puppy-related content on social media.