New York Sports Club Tells Kanye to Hit the Gym

Seriously. The Odds Are Not in His Favor.

Published On
May 27, 2014

Editor's Pick

New York Sports Club capitalizes on celebrity news once again, embracing the ridiculousness of the Kim Kardashian/ Kanye West union with its latest print ad, which ran in the New York Post. Much like its concerned note to North Korea's Kim Jong-Un, the gym reminds Kanye that it's important to be at his best given his new wife's marital track record. While the art was done in-house, the zinger was penned by Octopus Creative Group co-founder CJ Waldman right on the heels of the couple's nuptials.

Credits

Date
May 27, 2014
Brand:
New York Sports Club
Client:
New York Sports Club
Agency:
In-house
Copywriter:
CJ Waldman

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Project Type