The New York Times' latest 'Truth' ad addresses climate change
Reporters lived on a boat for a week to investigate trouble in the Galapagos Islands
Apr 19, 2019
The New York Times’ “The Truth Is Worth It” campaign has pulled back the curtain on political malfeasance and the refugee crisis, detailing the lengths to which its journalists must go in order to uncover the real story.
Now, ahead of Earth Day, reporting from Nicholas Casey and photography from Josh Haner takes center stage in the latest spot, which explores the effects of climate change on the Galapagos Islands, one of the locations that inspired Charles Darwin’s theory of evolution.
Reporters lived on a boat for a week, witnessing firsthand the devastation of sea life and the islands’ delicate ecosystem—infertile birds, dying sea lions, disappearing fish populations.
Their work pays off with an investigative report for the Climate desk, as illustrated in a 30-second spot from Droga5, directed by Daniel Lindsay and TJ Martin via Furlined.