Chevrolet has developed an immersive virtual reality experience for its Chevy Colorado truck that lets showroom customers experience a drive through the mountains of New Zealand via not just an Oculus Rift headset, but also through accompanying sounds and vibrations.

The "CoDriver" experience aims to realistically simulate the sensation of racing through the mountains; participants don an Oculus Rift headset with the view combining both CGI and purpose-shot 360-degree video footage, and sit in the passenger seat of a specially-fitted Chevy Colorado. Inside, they'll hear sound recordings (including the "driver" speaking to them, coming from the correct direction inside the car) and feel simulated vibrations in their seat. Participants will "navigate" rugged terrain and river crossings, and can share video of their experience on social media afterwards.

The project, developed by Isobar Australia, was unveiled at the Bangkok International Motor Show this week, and is going to be rolled out in other markets starting in Australia.