Newcastle Stuffs 37 Brands Into Its Super Bowl Ad

Beer Maker Debuts Final 'Band of Brands' Ad From Droga5

Published On

Jan 27, 2015

Editor's Pick

So here it is. Newcastle Brown Ale has unveiled its "Band of Brands" ad, featuring a whopping 37 different marketers, including Match.com, Lee jeans, Sharper Image, McClures Pickles and Las Vegas Tourism. The campaign, created out of Droga5, New York, called out to other advertisers to pitch in for a spot to air regionally during the big game. Although 350 brands applied to join, the ad only managed to cram about one-tenth of them into its 30 seconds.

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Credits

Date: Jan 27, 2015

Brand :: Newcastle

Client :: Newcastle

Agency :: Droga5-New York

Chairperson :: David Droga

Chief Creative Officer :: Ted Royer

Group Creative Director :: Scott Bell

Senior Art Director :: Dan Kenneally

Senior Copywriter :: Ryan Raab

Junior Art Director :: Martins Zelcs

Junior Copywriter :: Bryan Stokely

Head of Design :: Rich Greco

Designer :: Mark Yoon

Chief Creative Officer :: Sally-Ann Dale

Head of Broadcast Production :: Ben Davies

Broadcast Producer :: David Cardinali

Director, Integrated Production Business Affairs :: Dianne Richter

Business Manager :: Matt Friday

Head of Interactive Production :: Niklas Lindstrom

Interactive Producer :: Rainy Kumar

Associate Director, Technology :: Keath Chan

Technical Lead :: Joachim Do

Senior Developer :: Jim Alexander

Design Technologist :: Phillip Pastore

Quality Assurance Lead :: Cory Savary

Quality Assurance Engineer :: Yadira Isaac

Junior Designer :: Jeff Kardos

Global Chief Strategy Director :: Jonny Bauer

Head of Strategy :: Chet Gulland

Strategist :: Nick Maschmeyer

Social Strategist :: Rebecca Russell

Communications Strategist :: Kevin Wang

Group Account Director :: Dan Gonda

Account Director :: Nadia Malik

Account Manager :: Ashton Atlas

Project Manager :: Bill Wilson

Senior Director, Portfolio Brands :: Charles Van Es

Brand Director :: Priscilla Dohnert

Brand Manager :: Brett Steen

Production Company :: Caviar

Director :: Ruben Fleischer

Executive Producer :: Jasper Thomlinson

Executive Producer :: Luke Ricci

Line Producer :: Geoff McLean

Director, Photography :: Jonathan Sela

Production Designer :: Craig Reynolds

Editorial :: The Cutting Room

Editor :: Chuck Willis

Assistant Editor :: Greg Ryan

Managing Partner :: Susan Willis

Executive Producer :: Melissa Lubin

Sound Mixing :: Walter Bianco

Finishing :: Light of Day VFX

Colorist :: Matthew Schwab

Need a credit fix? Contact the Creativity Editors

Industry

Alcohol

Project Type

Web Film