NEWU presents the European edition of the #FEELSLIKEPRADA campaign for Prada, where digital content becomes urban landmarks

In occasion of the launch of the new A/W 2021-22 campaign and in conjunction with Milan and Paris Fashion Week, NEWU partners with Prada in the conquest of urban spaces across several European capitals, clothing iconic buildings and painting international cityscapes with the Prada brand. Thanks to NEWU, from September 20th in Milan and from September 27th in Paris, Amsterdam, and London it will be possible to “feel” Prada’s vision for the autumn-winter season thanks to hyper-realistic artistic installations that repurpose the patterns of the new collection. Notwithstanding the inherently local character of each of these buildings, this activation maintains an intrinsically digital, global essence. “We live in a post-digital world,” commented Raffaele Bifulco, Co-founder and Managing Director of NEWU, “and it’s precisely the luxury fashion brands such as Prada that have been the first to make most out of the opportunities presented by hybrid communication, maintaining a continuous dialogue between the physical and digital worlds in a space where digital content takes its place among the iconic monuments of our cities.” The installations will be visible in Milan until October 20th and in Paris, Amsterdam, and London until October 27th at the following addresses: Milan – Cso Garibaldi 95 Paris – Rue d’Alexandrie 3 Amsterdam – Planciusstraat 77 London – Carlton Square 2, 3, 4 Discover Prada’s campaign at www.prada.com

NEWU presents the European edition of the #FEELSLIKEPRADA campaign for Prada, where digital content becomes urban landmarks

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