Oslo Metro Stop Becomes Times Square Subway in a Stunt for Norwegian Airlines
Commuters Are Greeted by NFL Players, Gospel Choir and The Naked Cowboy
Dec 14, 2015
To promote its nonstop flight to New York, Norwegian Airlines transformed an Oslo metro station into a New York subway stop in a fun one-day stunt.
The entire Nationaltheatret station was given a NYC makeover and turned into Times Square hub, with everything including walls, platforms, signage and advertising featuring the New York equivalent. Commuters emerging from the trains encountered American football players, a gospel choir, preachers, Spiderman and even Times Square legend The Naked Cowboy. There were also cops, hot dog vendors, and, as seen in this video, fake Mafioso-style heavies on the trains discussing their subway routes.
The stunt was by M&C Saatchi Stockholm, with the film production by Motion Blur.