Nextel : Couple

Walkie talkies are good for something more.

Published On
Jun 07, 2012

Editor's Pick

Nextel gives the normally dowdy push-to-talk walkie-talkie phones an emotional appeal with three spots out of Madre Buenos Aires, directed by the highly acclaimed Juan Cabral, the former Fallon London creative who moved into directing a couple years ago, and has previously wowed us with work for Sony, Cadbury, and the Grand Prix-winning campaign for Tate.

Every technology has a time when it should be used. With text-messaging, it's about short, quick information-based signals that don't necessarily warrant a reply. Phones are for involved dialogue. But what about the walkie-talkie? Turns out, they're for more than for young kids playing at battle. Walkie-talkies, as these spots show you, are for communication without asking for permission to communicate -- there is no dialing or ringing that needs to be answered. And there are many, many uses. Check out all the spots on the right.

Credits

Date
Jun 07, 2012
Brand:
Nextel
Client:
Nextel
Agency:
Madre-Buenos Aires
Director:
Juan Cabral
Creative Director:
Madre
Copywriter:
Madre
Art Director:
Madre
Agency Producer:
Madre
Production Company:
MJZ
Production Company:
Labhouse
Executive Producer:
Debbie Turner
Executive Producer:
Flora Fernandes Marengo
Director:
Juan Cabral
Director, Photography:
Larry Smith
Producer:
Natalia Mussolana
Offline Edition:
Elianne Katz
Sound Director:
Tres Sonido
Post Production:
Metrovision
Color:
Eduardo Sierra
Music:
Claude Debussy
Client Responsible:
Luis Maria Jordan
Client Responsible:
Pablo De Speluzzi
Client Responsible:
Pilar Lopardo
Client Responsible:
Emilio Cesio

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Project Type