Nextmilk for the Next Gen

Silk Nextmilk redefines the milk mustache for the next generation.

Published On
Feb 23, 2023


Silk Nextmilk's "Who's next?" campaign tracks down the next generation of iconic milk drinkers. Putting a fresh, plant-based 'stache on the children (nepo babies, if you will) of celebrities once known for sporting a similarly milky upper lip to showcase Nextmilk, a beverage that is made from plants but tastes like milk. The bold photography of Micaiah Carter brings the milk mustache into the 21st century.

Developed by Silk AOR, Orchard Creative (NYC), the portrait-centered work features Brooklyn Peltz Beckham, Ella Travolta, Sailor Brinkley-Cook, Myles O'Neal, and the O'Neal siblings, among others.

The holistic campaign features large-scale OOH placements (both static and digital motion), celebrity and influencer partnerships, as well as late-night TV integration. Creative will be launched across the U.S. in several key OOH markets, through various media partnerships, and across social platforms. The campaign aims to position Silk Nextmilk as the milk of choice for the next generation, asking the question "Who's next?" both as invitation and motivation.


Image 1
 image 2
 image 3
 image 4
image 5


Feb 23, 2023
Agency :
Founder & Chief Strategy Officer :
Laura Janness
Founder & Chief Executive Officer :
Barney Robinson
Chief Creative Officer :
David Kolbusz
Executive Creative Director :
Jimm Lasser
Creative Director :
Conor Dooley
Designer/Art Director :
Mars Castro
Art Director :
Matthew Terrell
Copywriter :
Michelle Smith
Head of Production :
Jenn Pennington
Senior Producer :
Julie Jean-Baptiste
Business Director :
Lucie Kittel
Account Supervisor :
Becky Tanner
Head of Strategy :
Sarah Garman
Strategy Director :
Albert Opraseuth
Client :
Client :
Chief Executive Office - Danone North America :
Shane Grant
President of Danone US :
Carlos Veraza
President and General Manager - Plant-Based :
John Starkey
Head of Marketing :
Linda Bethea
VP of Marketing - Plant-Based Beverages :
Olivia Sanchez
Executive Creative Director :
Eric Flinn
Senior Director - Communications :
Carolyn Sklar
Sr. Associate Brand Manager - Silk Almond :
Erica Rhodin
Manager - Brand Communications :
Dani Kraycik
Integrated Marketing Director :
Gretchen Offenhauser
Senior Manager - Integrated Marketing :
Jordan Hunt
Marketing Manager - Integrated Marketing :
Carisa Cook
Senior Producer :
Kelly Duff
Stylist :
Danasia Sutton
Photographer :
Micaiah Carter
Executive Producer :
Jesse Kahn
Post Producer :
Ian David Monroe
Petty Cash
Executive Producer :
Lucy Fox
Executive Producer :
Lizzy Oppenheimer
Senior Producer :
Anthony Federici
Production Manager :
Rachel Oliver
Production Coordinator :
Vincenzo Dimino
Dcoy Studios
Partner :
Darren Jordan
General Manager :
Jordan Sacks

Need a credit fix? Contact the Creativity Editors

Project Type