Silk Nextmilk's "Who's next?" campaign tracks down the next generation of iconic milk drinkers. Putting a fresh, plant-based 'stache on the children (nepo babies, if you will) of celebrities once known for sporting a similarly milky upper lip to showcase Nextmilk, a beverage that is made from plants but tastes like milk. The bold photography of Micaiah Carter brings the milk mustache into the 21st century.

Developed by Silk AOR, Orchard Creative (NYC), the portrait-centered work features Brooklyn Peltz Beckham, Ella Travolta, Sailor Brinkley-Cook, Myles O'Neal, and the O'Neal siblings, among others.

The holistic campaign features large-scale OOH placements (both static and digital motion), celebrity and influencer partnerships, as well as late-night TV integration. Creative will be launched across the U.S. in several key OOH markets, through various media partnerships, and across social platforms. The campaign aims to position Silk Nextmilk as the milk of choice for the next generation, asking the question "Who's next?" both as invitation and motivation.