Old Spice : NFL -- Lizards

Old Spice and Wieden Portland Introduce New Spots For Football Season

Published On
Sep 04, 2013

Editor's Pick

Old Spice is the official deodorant and body wash of the NFL, which means that Denver Broncos wide receiver Wes Welker will be using it on himself during halftime, after a particularly inspired performance during the first half of a football game. But this is Old Spice and Wieden & Kennedy Portland, which means that the ad won't end with just a shot of a superstar football player enjoying his shower after a grueling workout.

The brand continues its "Unnecessary Freshness" campaign with a new crop of ads that are all NFL themed, featuring the same classic jingle format that the brand's Bar Soap advertising introduced earlier this year. The campaign will start off with "Snow Globe" during the NFL opener on Thursday, where new Old Spice Guy Welker will be making his on-field Broncos debut. The brand is also rolling out three other spots, "Coach," "Lizards," and perhaps the best one of the lot, the afore-mentioned "Absent," where Welker emerges fresh from his halftime shower to find that he's been in there a lot longer than planned. Jerod Mayo of the New England Patriots also appears in the spots.

Credits

Date
Sep 04, 2013
Brand:
Old Spice
Client:
Old Spice
Agency:
Wieden & Kennedy-Portland
Creative Director:
Jason Bagley
Creative Director:
Craig Allen
Copywriter:
Nathaniel Lawlor
Art Director:
Croix Gagnon
Producer:
Lindsay Reed
Producer:
Jennifer Fiske
Executive Creative Director/Production:
Joe Staples
Executive Creative Director/Production:
Susan Hoffman
Head of Production:
Ben Grylewicz
Production Company:
Biscuit Filmworks
Director:
Steve Rogers
Executive Producer:
Shawn Lacy
Executive Producer:
Holly Vega
Line Producer:
Jay Veal
Director, Photography:
Ben Seresin
Editorial:
Rock Paper Scissors
Editorial:
Adam Pertofsky
Assistant Editor:
Marjorie Sacks
Post Production:
Julia Batter
Visual Effects:
The Mill

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Project Type