NFL Teams Become One in the League's Olympics Ad

Organization Unites Under a Single Banner for the Games

Published On
Aug 05, 2016

Editor's Pick

Olympics advertising has brought communities together in some inventive ways. For example, Samsung found a way to unite, but maintain the identities of individual nations with its global spot bringing together the world's anthems. Now, the NFL has brought its 32 teams together as a single "Team USA" in a new film, cutdowns of which will run during NBC's Olympics coverage beginning tomorrow.

Created out of Grey N.Y. and produced by NFL Films, the spot captures the various teams' groundskeepers prepping their turf for the coming season, stenciling in the endzones. But when the cameras pan out, we don't see the expected team logos but the single line "Team USA." The action is set to an original cover of "The Star-Spangled Banner" by St. Vincent. Endline reads, "This summer, we are all one team," followed by the NFL tagline "Football is Family."

Credits

Date
Aug 05, 2016
Brand:
NFL
Client:
NFL
Agency:
Grey-New York
Production Company:
NFL Films
Chief Creative Officer:
Andreas Dahlqvist
Executive Creative Director:
Leo Savage
Executive Creative Director:
Jeff Stamp
Group Creative Director:
Joe Mongognia
Creative Director/ Copywriter:
Evan Benedetto
Creative Director, Art Director:
Mike Cicale
Senior Vice President, Account Director:
Alan Perlman
Senior Account Executive:
Lucy Hallowell
Director:
Rob Gehring
Director:
Bob Angelo
Director:
Shannon Furman
Director:
Brian Rosenfeld
Director:
Samantha Kordelski
Line Producer:
Liz Leafey
Production Coordinator:
Jeff Stupak
Assistant Camera:
Andre Labous
Assistant Camera:
Kevin Simkins
Assistant Camera:
Dave Sharples
Assistant Camera:
Steve Skinner
Executive Production:
Townhouse
Executive Producer:
Alison Horn
Vice President, Producer:
Bruce McDonald
Producer Assistant:
Alex Litke
Music Producer:
Zach Pollakoff
Editorial:
Final Cut
Editor:
Ashley Kreamer
Editor:
Chris Rizzo
Music Artist:
St. Vincent
Song:
Star-Spangled Banner
Assistant Editor:
Sophie Solomon O'Connell
Executive Producer:
Sarah Roebuck
Head of Production:
Jen Sienkwicz
Producer:
Lena Lobel
Post Production Company:
Significant Others
Visual Effects Creative Director:
Dirk Greene
Visual Effects Artist:
Betty Cameron
Graphic Effects Artist:
Phillip Brooks
Sound Mixer:
Terressa Tate
Sound Assistant:
Chas Langston
Visual Effects Producer:
Alek Rost
Assistant Visual Effects Producer:
Kyra Hendricks

Need a credit fix? Contact the Creativity Editors

Industry
Project Type