It doesn't quite match the prestige and value of an actual higher education, but Southern Comfort's "Night Institute" nevertheless aims to teach a meaningful discourse on turning your nightlife from "lame to legendary." With the help of partners like Maxim.com, Drink of the Week and online jukebox Pandora, all name brands amongst the young social set, SoCo's institute uses video and slideshows to teach visitors how to sharpen pickup skills, try new bar tricks along with several ways to cut a rug with a whiskey in hand.
"Students" can rate the curriculum and also draw up their own via the Online Course Creator, which provides educational itinerary suggestions including Cologne Application Techniques, Facial Horticulture, Bar Napkin Origami 101, Quick Comebacks, Techniques in Sneaking Out of Work Early and Taking a Disco Nap.
Keeping with its collegiate metaphors, the Institute also allows visitors to rack up credits by taking courses and in turn earn downloadable music from Rhapsody. Of course, with your nocturnal success, the results may vary.