Experience the Nighttime Secrets of Marseille via New Google Campaign
72andSunny Amsterdam Teams With Google Creative Lab for Lush, Interactive Tour
Apr 03, 2014
Google Creative Lab and 72andSunny Amsterdam invite people to take walk through the nighttime streets of Marseille, France and enjoy the city's street art and secrets via a new Google Maps experience. As part of the ongoing "Google Stories" campaign, the "Nightwalk in Marseille Experience" includes a documentary short about a woman named Julie de Muer, the creator of a series of audio digital city tours "Promenades Sonores," for which she walks about the streets uncovering interesting tales about local life.
The experience continues online with a Streetview "Night Walk" that allows the audience to experience one of Julie's tours on their own in the Cours Julien neighborhood of Marseille. See scenes from the "Night Walk" here. The various tools and functions within Google maps allows visitors to get a deep dive into the local art, and see some of it being made on the spot.