Nike : Arsenal - Become Legends

Nike and U.K. football team Arsenal are commemorating the latter's 1989 league title victory over rival Liverpool with a site promoting the re-launch of Arsenal's '89 away jersey. Developed by W + K, London with the help of B-

Published On
Aug 05, 2008

Editor's Pick

Nike and U.K. football team Arsenal are commemorating the latter's 1989 league title victory over rival Liverpool with a site promoting the re-launch of Arsenal's '89 away jersey.

Developed by W + K, London with the help of B-Reel, the "Become Legends" destination takes us inside the Arsenal locker room. Here, you're introduced via images and stats to select members of the '89 squad including forward Alan Smith and mid-fielder Michael Thomas.

The microsite includes wallpaper downloads and six content films that feature interviews with Smith and current Arsenal members as well as behind-the-scenes footage. Additionally, an icon at the bottom directs you to info on the vintage, yellow & blue-themed Arsenal away kit. And if you're so inclined to prove your fandom, a link to an online store lets you purchase it for yourself.

Credits

Date
Aug 05, 2008
Agency:
Wieden & Kennedy-London
Creative Director:
Stuart Harkness
Designer:
Ben Everitt
Digital Creative:
Pablo Marques
Digital Producer:
Clemens Brandt
Photography Producer:
Danny Wallace
Interactive Studio:
B-Reel
Brand:
Nike

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Project Type