Nike : Back 4 The Future

History is gonna change.

Published On
Sep 09, 2011

Editor's Pick

Future becomes reality now that Nike has officially released Nike Mag, better known as those shoes that Marty McFly wore in Back to the Future. The retailer will be placing 1500 pairs of the shoe, in assorted sizes, on auction on eBay. 150 pairs will be up for sale each day for 10 days, and all proceeds will go to benefit The Michael J. Fox Foundation for Parkinson's Research. An accompanying site, Back4theFuture.com also allows visitors to view the shoe up close and personal, alongside Dr. Emmett Brown. There, they can also place eBay bids or donate to Fox's foundation.

Credits

Date
Sep 09, 2011
Brand:
Nike
Client:
Nike
Creative Director:
Alberto Ponte
Creative Director:
Ryan O'Rourke
Creative Director:
Dan Hon
Copywriter:
Caleb Jensen
Copywriter:
Eric Fensler
Art Director:
Max Erdenberger
Producer:
Monica Ranes
Executive Creative Director:
Mark Fitzloff
Executive Agency Producer:
Ben Grylewicz
Production Company:
@radical.media
Director:
Frank Marshall
2nd Unit Director:
Brett Simon
Executive Producer:
Frank Scherma
Executive Producer:
Donna Portaro
Line Producer:
Kathy Rhodes
Line Producer:
Karen Rohrbacher
Director, Photography:
Dean Cundey
Editorial Company:
Rock Paper Scissors
Editor:
Biff Butler
Post Producer:
Cassie Hulen
Post Executive Producer:
CL Weaver
Visual Effects Company:
A52
Visual Effects Supervisor:
Andy McKenna
Flame Artist:
Andy McKenna
Visual Effects Producer:
Matt Olmon
Titles/Graphics:
Elastic
Music and Sound Company:
Universal Studios
Composer:
Alan Silvestri
Sound Designer:
Gus Koven
Sound Designer:
Stimmung
Mix Company:
Lime Studios
Mixer:
Loren Silber

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Project Type