Nike Basketball : The Ring Maker

Two fates.

Published On
Jun 22, 2012

Editor's Pick

Right after the Miami Heat and LeBron James won the title at the NBA Finals last night, Nike Basketball aired this ad, which showed the intertwined fates of the NBA championship ring's maker and the basketball star. James' Akron afro days, Cavaliers wins, his 2010 decision and his time with the Heat are interspersed with the Ring Maker cutting and splicing to create the ring. Because even though James' was destined from greatness, he still had to earn it.

Credits

Date
Jun 22, 2012
Brand:
Nike Basketball
Client:
Nike Basketball
Agency Producer:
Ben Grylewicz
Executive Creative Director/Production:
Susan Hoffman
Executive Creative Director/Production:
Mark Fitzloff
Creative Director:
Alberto Ponte
Creative Director:
Ryan O'Rourke
Copywriter:
Edward Harrison
Art Director:
Jeff Williams
Production Company:
Moxie Pictures
Director:
Errol Morris
Director, Photography:
Bob Chappell
Producer:
Julie Ahlberg
Executive Producer:
Robert Fernandez
Post Production:
A52
Editorial:
Rock Paper Scissors
Editor:
Angus Wall
Music:
HUM Music
Agency:
Wieden & Kennedy-Portland

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Project Type