Follow the Battle of the Sisters in Nike's Branded Fitness Drama

'Margot vs. Lily" Will Be Shown on Fitness Site Aimed at Women

Published On
Jan 29, 2016

Editor's Pick

Nike has launched a branded web drama, "Margot vs. Lily," about two sisters who challenge each other in a friendly bet.

The eight-episode original series was created by Wieden & Kennedy Portland, and made in collaboration with filmmaker Alfonso Gomez-Rejon, director Tricia Brock and author Jesse Andrews. It was produced by RSA Films.

It centers around super-fit vlogger Lily, who challenges her sister Margot to set up her own YouTube fitness channel. At the same time Margot, who's popular but unfit, challenges Lily to make more friends.

The long-form series is all part of a Nike initiative called Better for It that encourages women to get fit and set themselves goals, large of small, to be more healthy. As well as showing the series, the site hosts training advice, details of Nike's branded workouts and running clubs, and inspiration from elite athletes. "Margot vs Lily" starts today (Feb. 1) with a new episode launching every Monday through March 21.

Credits

Date
Jan 29, 2016
Brand:
Nike
Client:
Nike
Agency:
Wieden & Kennedy-Portland
Production Company:
RSA Films
Director:
Tricia Brock
Executive Creative Director/Production:
Joe Staples
Executive Creative Director/Production:
Mark Fitzloff
Creative Director:
Alberto Ponte
Creative Director:
Ryan ORourke
Interactive Director:
Dan Viens
Art Director:
Patty Orlando
Copywriter:
Heather Ryder
Copywriter:
Darcie Burrell
Executive Integrated Producer:
Matt Hunnicutt
Agency Senior Producer:
Shelley Eisner
Interactive Producer:
Jenna Simon
Art Producer:
Amy Berriochoa
Studio Manager:
Simone Takasaki
Studio Manager:
Alicia Kuna
Studio Manager:
Rehanah Spence
Studio Manager:
Deb Lee
Retouching:
Saskia Thomson
Camera/Photographer:
Amanda Jasnowski
Motion Producer:
Sarah Gamazo
Motion Producer:
Adam Sirkin
Motion Producer:
Jeff Ackley
Motion Producer:
Oliver Rokoff
Group Director, Strategy:
Andy Lindblade
Brand Strategy:
Tom Suharto
Strategic Planner:
Irina Tone
Digital Strategy:
Jake Sperla
Global Media Director:
Danny Sheniak
Associate Media Director:
Emily Dalton
Digital Media Supervisor:
Emily Graham
Business Affairs:
Anna Beth Nagel
Talent Manager:
Tara Allender
Project Manager:
Shannon Hutchinson
Producer:
Lily Darby
Copyediting:
Rachel Miller
Account Management:
Karrelle Dixon
Account Management:
Marisa Weber
Account Management:
Jessica Lo
President/Executive Producer:
Jules Daly
Executive Producer:
Jen Dennis
Executive Producer/Co-Creator:
Alfonso Gomez-Rejon
Co-Creator:
Jesse Andrews
Line Producer:
Josh Porter
Production Supervisor:
Mark Elliot
Production Designer:
Peter Zumba
Director, Photography:
Matt Hupfel
Wardrobe Designer:
Kasia Walicka-Maimone
Wardrobe Assistant:
Jessica Albertson
Editorial:
Jump
Editor:
David Trachtenberg
Assistant Editor:
Eddie Mikasa
Post Executive Producer:
Betsy Beale
Visual Effects:
Jump
Flame Artist:
Wes Waldron
Titles/Graphics:
Nathan O. March
Titles/Graphics:
Edward Bursch
Composer:
Nico Muhly
Music Editor:
Suzana Peric
Music/Sound Design Executive Producer:
Zoe Knight
Mix Company:
Eleven
Mixer:
Jeff Payne
Mixer:
Benn Freer

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