Nike : Biomorph

Second skin.

Published On
Mar 09, 2012

Editor's Pick

Mothership's David Rosenbaum directs a spot to launch Nike's Flyknit, a shoe that supposedly seamlessly fits your foot so when you run, they're almost a second skin. Using some cool special effects created out of Digital Domain, the short film extends a very tiny moment -- a bare foot hitting the ground until threads of the Flyknit wrap around him. While some special edition shoes are already available, the collection will launch in the summer. Check out the making of video here.