Nike : Building Twist

Flexible enough to move a building.

Published On
May 02, 2012

Editor's Pick

Awesome project mapping from W+K Tokyo for Nike Free to demonstrate just how flexible the shoe really is. After Free Face, a website that twisted the shoe based on how you contorted your face, the team let people twist the shoe and watch as the Red Brick Warehouse in Yokohama, Japan, twisted along with it.

Credits

Date
May 02, 2012
Brand:
Nike
Client:
Nike
Agency:
Wieden & Kennedy-Tokyo
Creative Director:
Caleb Jensen
Associate Creative Director:
Naoki Ga
Copywriter:
Andrew Miller
Agency Producer:
Kohei Adachi
Executive Creative Director/Production:
Tota Hasegawa
Technical Creative Director:
Seichi Saito
Programmer:
Satoshi Horii
Hardware:
Tomoaki Yanagisawa
Hardware:
Motoi Ishibashi
Music Shoe Programmer:
Daito Manabe
Director:
Eiji Tanigawa
Director, Photography:
Senzo Ueno
Director, Photography:
Ryohei Oka
Director, Photography:
Eiji Tanigawa
CG Designer:
Toru Hayai
CG Designer:
Takashi Yasuno
CG Designer:
Hiroshi Takeyama
Gaffer:
Yosuke Kai
Producer:
Otoaki Kobayashi
Producer:
Toshiyuki Takei
Production Manager:
Hiroki Katagiri
Production Assistant:
Takashi Uchibori
Production Assistant:
Kei Terayam
Production Assistant:
Kazuma Kitada

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Project Type