Nike : Find Your Greatness - Jogger -- Best of 2012 TV #1

This rivals "Just Do It."

Published On
Aug 02, 2012

Editor's Pick

Arguably, the campaign that will continue to resonate with viewers well after the Olympics are over is Nike's "Find Your Greatness%u201D campaign, out of Wieden + Kennedy Portland, which focuses on the strength of the everyman athlete found in Londons elsewhere--not those commanding the stadium in London, England. This latest ad from the campaign, featuring a lone boy runner on a country road, is particularly inspiring, building suspense, excitement--even tears, within a single shot--via director Lance Acord.

Credits

Date
Aug 02, 2012
Agency:
Wieden & Kennedy-Portland
Client:
Nike
Brand:
Nike
Global Creative Director:
Ryan O'Rourke
Global Creative Director:
Alberto Ponte
Interactive Creative Director:
Dan Hon
Copywriter:
Caleb Jensen
Art Director:
Aramis Israel
Agency Senior Producer:
Erika Madison
Agency Senior Producer:
Shelley Eisner
Executive Creative Director/Production:
Mark Fitzloff
Executive Creative Director/Production:
Susan Hoffman
Agency Head of Production:
Ben Grylewicz
Production Company:
Park Pictures
Director/Director, Photography:
Lance Acord
Executive Producer:
Mary Ann Marino
Line Producer:
David Mitchell
Production Supervisor:
Jason Groves
Editorial Company:
SpotWelders
Editor:
Catherine Bull
Post Producer:
Patrick McElroy
Post Producer:
Carolina Wallace
Post Executive Producer:
David Glean
Assistant Editor:
Sophie Kornberg
Visual Effects Company:
A52
Visual Effects Executive Producer:
Jennifer Sofio Hall
Visual Effects Producer:
Scott Boyajan
2D Visual Effects Artist:
Paul Yacono
2D Visual Effects Artist:
Cameron Coombs
2D Visual Effects Artist:
Andy Rafael Barrios
Sound Designer:
Brian Emrich
Mix Company:
Lime Studios
Mixer:
Loren Silber
Executive Producer:
Jessica Locke

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Project Type