NFL star Efe Obada gives a shout out to London's 'crazy' dreamers in Nike's rousing ad

Brand debuts film after American football series at Wembley Stadium

Published On
Nov 07, 2018

Editor's Pick

So-called "American" football is gaining new traction in the U.K. these days, with the NFL just having concluded a series of games at Wembley Stadium, better known as the home of soccer (football to Brits).

To celebrate this, Nike debuted a film this week featuring Efe Obada, the Nigerian-born, London-raised star of the Carolina Panthers. Created by Dirty Robber and directed by Nick Frew, the spot features actor Eyram Avadzi playing the role of a young/anonymous football player inspired by Obada eloquently speaking about his hometown: "When you're one of nine million, it ain't about fitting in." We see him walking through the urban streets, working out and playing on the field at Wembley as he ruminates on hard graft and chasing your crazy dreams.

The ad, which is running online in the U.K. and North America, continues Nike's "crazy"-focused update of the "Just Do It" tagline and also carries on the brand's gripping storytelling around London athletes. Previously, the brand highlighted the city as a fertile breeding ground for sports talent in the Grand Prix-winning spot "Nothing Beats a Londoner" from Wieden & Kennedy London. 

It's also just the latest in Dirty Robber and Frew's Nike collaborations. They previously also worked on the brand's campaigns including "Breaking 2," “Shoe Therapy” and “Unlimited."

Credits

Date
Nov 07, 2018
Client:
Nike
Agency:
Dirty Robber
Director:
Nick Frew
Cinematographer:
Luke Jacobs
Producer:
Dustin Highbridge
Service Producer:
Laura Ruddock
Production Manager:
Laura Jenkins
Executive Producer:
Chris Uettweiler
Music:
TK Kayembe
Editor:
Olly Riley-Smith
Colorist:
Loren White
Sound Mix:
Elad
Sound Mix:
Swell
Production Assistant:
Joe Kulman
Location Manager:
Duncan Wood
Location Assistant:
Zoran Misevsji
Casting Assistant:
Eleri Jones
1st Assistant Director:
Billy Payn
2nd Assistant Director:
Gabriel O'donohoe
Runner:
Harry Beedle
Runner:
Nathan Francis
Runner:
Maisie Spratt
Focus Puller:
Tommy Mcmahon
Clapper Loader:
Chris Mcgaughey
2nd Unit Camera:
Fin Farew
2nd Unit Camera:
C/O FIN
Tracking Vehicle Driver:
Jason Ward
Gaffer:
Craig Davis
Electrician:
Johnny Gaskell
Electrician:
Romaine Foster
Electrician:
Barry Keegan
Sound Recordist:
Karl Madert
Art Director:
Jenny Gardiner
Art Assistant:
Camilla Hipwood
Prop Master:
Lester Hill
Tunnel Technician:
Bernie Newton
SFX Technician:
Joe Szukalski
Tanker Driver :
Simon Tullett
Stylist:
Taff Williamson
Wardrobe Assistant:
Vale Von Der Wehl
On Set Editor:
Hettie Griffiths
Medic:
Aaron Woodbridge
Security:
Trevor Brooks
Coach:
Adrian Klemens
Coach:
Louis Oswald
Hero:
Eyram Avadz
Friend:
Lucy Ali
Friend:
Ross Aaron-Obelley
Hero Friend:
Niyi Bello
Friend:
Dayo Bello
Friend:
Jailee Griffiths
Friend:
Nathan Mills
Friend:
Aryen El Roxas
Friend:
Selase Avadz
Friend:
Debbie Akin
TEAM GB BMX:
Kye White
TEAM GB BMX:
Tre White
Fitness Trainer :
Jerick Campena
Fitness Trainer :
Michal Michalski
Market Trader:
Imran
Market Trader:
Alex
Market Trader:
Andy
Market Trader:
Mitchell
Market Trader:
Omar
Market Trader:
Mohammad
Teammate:
Tunde Ganiyu
Teammate:
Mikey Williams-Alonga
Teammate:
Malachi Marquis-Adams
Teammate:
Malachi Jameson
Teammate:
Nicholas Dolbaia
Teammate for Match:
Mark Jackson
Teammate for Match:
Mo Fletcher
Teammate for Match:
Fergal Mcardle
Teammate for Match:
Jacqies O'dwyer
Teammate for Match:
Oliver Wilson
Teammate for Match:
Michael Lluyomade
Teammate for Match:
Kelvin Sebastian
Teammate for Match:
Pelayo Martinez
Teammate for Match:
Isiah Brooklyn
Teammate for Match:
Dominykas Vaitekunas
Teammate for Match:
Nathan Ot
Teammate for Match:
Emmanuel Akaba
Teammate for Match:
Zach Pelled
Teammate for Match:
Tyrese Peters-Tovey
Teammate for Match:
Alexander Littlewood
Teammate for Match:
Aidan Mills
Coach :
Adrian Klemens
Coach :
Louis Oswald

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