For $150, you can get a data-collection bot on your wrist, courtesy Nike. The company launched FuelBand today, an armband that takes the Nike+ data collection program and combines it with a wristband so you can monitor your daily activity. It can sync with your phone or computer and uses a built in pedometer so it can calculate time, calories burned, steps or "NikeFuel," a special metric that gives out points depending on how hard you pushed your body today. This spot, created by W+K, nicely illustrates how important making it count can be.
Somewhat similar projects recently include "UP," the Jawbone-created wristband that also syncs with your iPhone to keep track of your daily life, reminding you to move and be healthier.
The band itself -- created by R/GA -- took home a Grand Prix in the Cyber category at Cannes 2012, along with Curators of Sweden. For more on the effort and the judging, check out our Cannes coverage.