Superjocks Enjoy a Snow Day in Nike's Joyous Ad

A Blizzard Means It's Time to Play for These All-Stars

Published On
Oct 29, 2015

Editor's Pick

In the world of pro athletes, snow days aren't meant for sleeping in or snuggling by the fire, as you'll see in this joyous new ad from Nike. The spot opens on the New England Patriots' Rob Gronkowski, who wakes to find the frosty flakes coming down hard outside the window of his home. For him, the blizzard is a call to action, and he storms outside to find his fellow NFL star, the Miami Dolphins' Ndamukong Suh, standing by his own porch ready to go.

The pair proceed to summon an all-star cast of super athletes from their respective abodes to join a game of tackle football in a wintery wonderland. Among those joining are Nike athletes Odell Beckham Jr., Le'Veon Bell, Eugenie Bouchard, Antonio Brown, Elena Delle Donne, Marlen Esparza, Paula Findlay, Lauren Fisher, Paul George, A.J. Green, Draymond Green, Luke Kuechly, Sydney Leroux, Carli Lloyd, Marcus Mariota, LeSean McCoy, Ben Roethlisberger, Eric Weddle and Steven Stamkos.

The spot's a truly fun and funny ride, as all throughout, the players show off their otherworldly athletic might. Gronkowski smashes his head through a windwo, the Pittsburgh Steeler's Bell, charges through his front door, smashing it to bits, while the New York Giants' Beckham Jr. catches a barbell in mid-air.

The ad, created out of Wieen & Kennedy Portland and directed by Steve Rogers of Biscuit Filmworks, introduces Nike's #GetOutHere campaign promoting weather-protective Nike products such as Therma-Sphere Max and AeroReact.

The campaign debuted October 29 on Nike's digital channels and will air on TV during the Thursday Night Football game between the Patriots and the Dolphins. It also includes a behind-the-scenes film in which the athletes in the ad discuss their favorite snow day moments.

Credits

Date
Oct 29, 2015
Brand:
Nike
Client:
Nike
Agency:
Wieden & Kennedy-Portland
Director:
Steve Rogers
Production Company:
Biscuit Filmworks
Creative Director:
Chris Groom
Creative Director:
Stuart Brown
Copywriter:
Brock Kirby
Art Director:
Lee Jennings
Producer:
Jeff Selis
Executive Agency Producer:
Matt Hunnicutt
Designer:
Edgar Morales
Studio Manager:
Alicia Kuna
Motion:
Seth Shelman
Motion:
Jeff Ackley
Motion:
Oliver Rokoff
Motion:
Adam Sirkin
Color/Retouching:
Adam Sirkin
Color/Retouching:
Saskia Thomson
Art Buyer:
Grace Petrenka
Digital Production:
Patrick Marzullo
Digital Production:
Ben Oh
Digital Production:
Evelyn Loomis
Digital Production:
Jenna Simon
Digital/Social Strategy:
Reid Schilperoort
Strategic Planning:
Andy Lindblade
Strategic Planning:
Brandon Thornton
Strategic Planning:
Reid Schilperoort
Media/Comms Planning:
Daniel Sheniak
Media/Comms Planning:
Reme DeBisschop
Media/Comms Planning:
Lisa Feldhusen
Media/Comms Planning:
Natalie Welch
Account Team:
Karrelle Dixon
Account Team:
Corey Woodson
Account Team:
Shinya Kamata
Project Manager:
Andrea Nelsen
Business Affairs:
Amber Lavender
Head of Production:
Ben Grylewicz
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Joe Staples
Executive Producer:
Shawn Lacy
Executive Producer:
Holly Vega
Executive Producer:
Dana Balkin
Line Producer:
Jay Veal
Director, Photography:
Alwin Kuchler
1st Assistant Director:
Craig Owens
Editorial Company:
Joint Editorial, Portland
Editor:
Peter Wiedensmith
Assistant Editor:
Dylan Sylwester
Post Producer:
Jen Milano
Executive Producer:
Leslie Carthy
Operations Director:
Mary Zuleger
Visual Effects Company:
The Mission
Lead Flame Artist:
Joey Brattesani
Animation Director:
Piotr Karwas
On-Set Supervisor:
Michael Gibson
Visual Effects Producer:
Diana Cheng
Managing Director:
Michael Pardee
Executive Producer:
Ellen Turner
Music+Sound Company:
Joint Editorial
Sound Designer:
Noah Woodburn
Song:
"The Payback"
Mix Company:
Joint Editorial
Mixer:
Noah Woodburn
Producer:
Jen Milano
Production Company:
Zach King Vines
Director/Editor:
Zach King
Producer:
Jadon Gauthier
Photographer:
Gary Land
Production Company:
Avenue 53
Producer:
Greg Broussard

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Project Type