To Risk or Not to Risk? Nike's 'The Last Game' Pits Football Clones Against Ronaldo

W+K and Passion Launch Ambitious Animated World Cup Film

Published On
Jun 09, 2014

Editor's Pick

Nike pulls out all the stops for the World Cup in this animated film that shows the benefits of risk-taking. Created by Wieden & Kennedy Portland and directed by Jon Saunders via Passion, "The Last Game" is about a future where risk-taking players are taken off the field in favor of staider, dependable "clones." This is thanks to The Scientist at Perfect Inc., a fictional football conglomerate that strips the game of risk -- and therefore, beauty. He hates the moves of players like Cristiano Ronaldo, Zlatan Ibrahimovic and Neymar Jr. (He says for example, that Mr. Ibrahimovic's overhead kicks have a 76% chance of missing the target.)

But the "originals," the players led by Brazilian legend Ronaldo, decide to fight back, and challenge the clones to a last game -- one that will decide what shape the future of football takes.

"The idea behind 'The Last Game' is to show the world that Nike, like any true lover of football, believes that the game should be brilliant, daring and bold, " Nike Chief Marketing Officer Davide Grasso said in a statement. "Having the confidence to take risks is absolutely vital in football. Imagine a world without the brilliance of Cristiano Ronaldo, the acrobatics of Zlatan or the wizardry of Neymar."

Credits

Date
Jun 09, 2014
Brand:
Nike
Client:
Nike
Agency:
Wieden & Kennedy-Portland
Global Creative Director:
Alberto Ponte
Digital Director:
Dan Viens
Copywriter:
Alberto Ponte
Global Executive Producer:
Matt Hunnicutt
Agency Senior Producer:
Erika Madison
Production Assistant:
Julie Gursha
Head of Production:
Ben Grylewicz
Business Affairs Manager:
Karen Crossley
Project Manager:
Jordan Schroeder
Executive Creative Director:
Joe Staples
Executive Client Director:
Susan Hoffman
Production Company:
Passion
Director:
Jon Saunders
Writer:
Jon Saunders
Writer:
James Russell
Writer:
Kevin Cecil
Writer:
Steven Hall
Writer:
Lucy Guy
Story Development Team:
Andrew Ruhemann
Story Development Team:
Pete Candeland
Story Development Team:
Alex Webster
Story Development Team:
Brendan Houghton
Story Development Team:
Ryan Goodwin-Smith
Additional Story Assistance:
Daniel Emmerson
Additional Story Assistance:
Simon Griffin
Additional Story Assistance:
Lee Hempstock
Additional Story Assistance:
Rob Sprackling
Additional Story Assistance:
John Smith
Development Creative Director:
Pete Candeland
Executive Producer:
Andrew Ruhemann
Executive Producer:
Alex Webster
Head of Production:
Anna Lord
Producer:
Ryan Goodwin-Smith
Line Producer:
Adriana Piasek-Wanski
Production Coordinator:
Anna Cunnington
Production Coordinator:
Kate Goodwin
Production Assistant:
Becky Perryman
Voiceover Casting Director:
Claudia Hesse
Voiceover Casting Director:
Hannah Simons
Scientist:
Jonathan Oliver
Neymar:
Bruno Garcez
Iniesta:
Andres Williams
Zlatan:
Adam Shaw
Rooney:
Neil Fitzmaurice
David Luiz:
Mauricio Brandes
Tim Howard:
Tom Clarke Hill
Cristiano Ronaldo:
Hugo Nicolau
TV News Anchor:
Victoria Lesiw
Fenomeno:
Rhasaan Orange
Commentator 1:
Jonathan Clays
Commentator 2:
Tony Lockwood
Commentator 3:
John Roder
Commentator 4:
Bill Leslie
Hindi Newscaster Voiceover:
Sanghamitra Mandal
Mandarin Newscaster Voiceover:
Sun Ye
Newscaster Voiceover:
Alberto de Matteis
Animation Director:
Mark Waring
Football Choreography Consultant:
Andy Ansah
Head of CG:
Jason Nicholas
Visual Effects Supervisor:
Neil Riley
CG Supervisor:
Cesar Nunes
CG Coordination:
Suzanne Forward
CG Coordination:
Derek Walsh
CG Coordination:
Amelie Zilliox
CG Coordination:
Mark Harper
Additional Coordination:
Carine Buncsi
Art Direction:
Painting Practice Ltd
Art Direction:
Cesar Nunes
Character Design:
Jon Saunders
Character Design:
Alex Huguet
Character Design:
Gillian Reid
Character Design:
Leeroy Vanilla
Character Design:
Dan Lambert
Production Designer:
Dan May
Concept Art:
Painting Practice Ltd
Concept Art:
Daniel Cacouault
Concept Art:
John Park
Concept Art:
Thomas Scholes
CG Design Development:
Jake Slutsky
Storyboard:
Brendan Houghton
Storyboard:
Yohann Auroux
Previsualization Lead:
Xavier Zahra
Previsualization Lead:
Richard Perry
Previsualization:
Mark Brown
Previsualization:
Paul Cousins
Previsualization:
Emiliano Nanfaro
Previsualization:
Stephen Harrison
Previsualization:
Daniel Adams
Editor:
Paul La Calandra
Assistant Editor:
Joe Petruccio
Executive Producer:
Lisa Kenrick
Executive Producer:
Lauren Hertzberg
Producer:
Nick Crane
Editing:
Victoria Lesiw
Additional Editing:
Anne Monnehay
Additional Editing:
Tim King
Layout:
Daniel Adams
Layout:
Remi Cauquil
Layout:
Anthony Martin
Character Modelling Supervisor:
Alex Huguet
Character Modeling:
Mattias Bjurstrom
Character Modeling:
Tom Bryant
Character Modeling:
Dan Fine
Character Modeling:
Julia Friedl
Character Modeling:
Craig Maden
Character Modeling:
Abner Marin
Character Modeling:
Angel Navarro
Character Modeling:
Alex Stratulat
Environment Modeling Supervisor:
Ian Brown
Environment Modeling:
Zahra Al-Naib
Environment Modeling:
Florence Ciuccoli
Environment Modeling:
Guillaume Fuentes
Environment Modeling:
Jacob Gonzalez
Environment Modeling:
Juan Carlos Gracia
Environment Modeling:
Francois Mancone
Environment Modeling:
Paco Rocha
Environment Modeling:
Florent Rousseau
Environment Modeling:
Vladimir Venkov
Environment Modeling:
Sarah Zaher
Texturing:
Ellie Bond
Texturing:
Amanda Bone
Texturing:
Katreena Erin Bowell
Texturing:
Claudia Carvalho
Texturing:
Eva De Prado
Texturing:
David Domingo Jimenez
Texturing:
Lesley Rooney
Texturing:
Grace Stephens
Rigging:
Andrew Butler
Rigging:
Chris Dawson
Rigging:
Morgan Evans
Rigging:
Maarten Heinstra
Rigging:
Maickel Pasta
Rigging:
Georg Schneider
Animation Lead:
Conor Ryan
Animation:
Magali Barbe
Animation:
Antoine Bourruel
Animation:
Cath Brooks
Animation:
Wesley Coman
Animation:
Catherine Elvidge
Animation:
Rhiannon Evans
Animation:
Aldo Gagliardi
Animation:
Alex Grigg
Animation:
Annie Habermehl
Animation:
Rimelle Khayat
Animation:
Boris Kossmehl
Animation:
Karin Mattsson
Animation:
Daniel Meitin
Animation:
Florian Mounie
Animation:
Nora OSullivan
Animation:
Garrick Rawlingson
Animation:
Alvaro Martin Saez de Parayuelo
Animation:
David Sigrist
Animation:
Milian Topsy
Animation:
Rodrigo Torres
Animation:
Marie Vorhoeven
Animation:
Chris Welsby
Animation:
Steven White
Animation:
Darren Walsh Magpie
Effects Supervisor:
Jamie Franks
Effects:
Sam Swift-Glasman
Effects:
Junaid Syed
Effects:
Dan Warder
Effects:
Ariele Podrieder Lenzi
Effects:
Antonios Defteraios
Effects:
Will Fife
Effects:
Jayson King
Effects:
Colin Perret
Effects:
Michael Sofoluke
Hair:
Chema Del Fresno
Hair:
Kwai Ip
Crowd:
Jonny Grew
L&R Lead:
Christian Mills
L&R Lead:
Arnoud Machtou
Lighting and Rendering:
Howard Bell
Lighting and Rendering:
Yohan Cohen
Lighting and Rendering:
Jacob Gonzalez
Lighting and Rendering:
Patrick Krafft
Lighting and Rendering:
Sebastian Mayer
Lighting and Rendering:
Richard Moss
Lighting and Rendering:
Camille Perrin
Lighting and Rendering:
Francois Pons
Lighting and Rendering:
Paco Rocha
Compositing:
Svilen Aynadzhiev
Compositing:
Pavan Balagam
Compositing:
Andre Bittencourt
Compositing:
David Lea
Compositing:
Manuel Perez
Compositing:
Julien Record
Compositing:
Valeria Romano
Compositing:
Johnny Still
Compositing:
Alex Swann
Graphics:
Stehane Coedel
Graphics:
Giles Dill
Original 2D Design:
ilovedust
CG Designer:
Sam Mason
CG Designer:
Jon Saunders
Producer:
Eve Strickman (Passion NY)
Animation:
Wieden+Kennedy Motion
Lead Concept Artist/Matte Painter:
Rafael Martin
Coronel 3D Matte Artist/Lead:
Graeme McDougal
Matte Painter/Concept Artist:
Antoine Birot
Matte Painter/Concept Artist:
Nicolas Loudot
Matte Painter/Concept Artist:
Tristan Ménard
Matte Painter/Concept Artist:
Carlos Nieto
Junior Matte Painter:
Noemie Cauvin
Concept Artist:
Justin C Hutchinson-Chatburn
Concept Artist:
Mike Shorten
Concept Artist:
Alex Fort
Concept Artist:
Xavier Ren
3D Artist:
Matt Hotchkiss
Coordinator:
Dora Sarkozi
Graphic Design:
Gemma Kingsley
Graphic Design:
Erica McEwan
Junior Artist:
Rodolphe Parfait
Choreographer:
Andy Ansah
Choreographer:
Tyson White
Project Manager:
Tyler Blake
Live Producer:
Gerri McCarthy
Director, Photography:
Marek Wesolowski
SOP:
Ronaldas Buozis
Focus Puller:
Ralph Messer
Runner:
Josh Feder
Runner:
Jonah Sugden
Digital Imaging Technician:
Nuria Perez
Football Performer:
Mat Mitchel-King
Football Performer:
Louie Theophanous
Football Performer:
Anthony Cock
Football Performer:
Chris Piper
Football Performer:
Joseph Holland
Football Performer:
Aaron Clarke
Football Performer:
Isa Hussain
Football Performer:
Joel Ledgister
Passion Producer:
Lottie Hope
Motion Capture Producer:
Phil Stilgoe
Motion Capture Supervisor:
Stuart Haskayne
Motion Capture Post Supervisor:
Joe Ells
Motion Capture Production Coordinator:
Iain Silvester
Senior Motion Capture Technician:
Matt Parker
Motion Capture Technician:
Ross Richards
Motion Capture Technician:
David Bushen
Motion Capture Production Assistant:
Mimi Dulake
Motion Capture Tracking Manager:
Goran Dimitrijevic
Motion Capture Senior Tracker:
Igor Kovacevic
Motion Capture Tracker:
Jelena Mitrovic
Motion Capture Tracker:
Zoran Muncan
Motion Capture Tracker:
Nenad Milosavljevic
Motion Capture Tracker:
Milos Knezevic
Sound Design:
750mph
Sound Designer and Mix Engineer:
Sam Ashwell
Audio Producer:
Sam Robinson
Engineering:
Phil Bolland
TX:
Mike Bovill
TX:
Gerda Aleksandraviciute
TX:
Jeff Smith
Passion Pipeline TD:
Sajjad Amjad
Passion Pipeline TD:
Julian Hodgson
IT Manager:
Daffer Al-Faiadh
IT Engineer:
Mani Singh
IT Engineer:
Ilkan Ozturk
IT Assistant:
Alex Pittas
Runner:
Kingsley Bailey
Runner:
Fern Buckenham
Runner:
Edward Bulmer
Runner:
Linus Carlson
Runner:
Fionn Guilfoyle
Runner:
Raymond Hemson
Runner:
Rishi Hindocha
Runner:
Isabella Miroux
Runner:
Shane Noonan
Runner:
Alex Pittas
Runner:
Phoebe Platman
Runner:
Sophia Simenski
Runner:
Paige Sullivan
Runner:
Zachary Towlen
Runner:
Phoebe Young
Editorial Company:
Joint Editorial
Editor:
Peter Wiedensmith
Post Producer:
Ryan Shanholtzer
Post Producer:
Alex Thiesen
Music Editor:
Nicholas Davis
Assistant Editor:
Eric Hill
Assistant Editor:
Alyssa Coates
Post Executive Producer:
Patty Brebner
Finishing:
Glassworks
Colorist:
Duncan Russell
Smoke Artist:
Aleks Ugarow
Executive Producer:
Misha Stanford-Harris
Titles/Graphics:
WK Motion/ WK Studio
Music Company:
Walker
Composer:
Judson Crane
Executive Producer:
Sara Matarazzo
Music:
Abbey Hickman
Licensed Track:
Miss Alissa, Eagles of Death Metal
Sound + Mix Company:
750mph
Sound Designer/ Mixer:
Sam Ashwell
Executive Producer:
Sam Robinson
Global Creative Director:
Ryan O Rourke
Art Director:
Ryan O Rourke
Editorial:
Whitehouse Post

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