Nike : Welcome to the KobeSystem

Be even more successful.

Published On
Jan 25, 2012

Editor's Pick

Nike and Wieden+Kennedy Portland follow up Kobesystem Teasers with this TV spot, which features Kobe Bryant talking to a slew of hugely successful people on how they can get even more successful. Do it by embracing the KobeSystem, which means, simply enough, putting on Kobe's line of shoes.

In addition, the personalities on the KobeSystem (Aziz Ansari, Serena Williams, Richard Branson, Kanye West and the like) will be featured in some digital films in "testimonials" on how they did on the System.

Credits

Date
Jan 25, 2012
Brand:
Nike
Client:
Nike
Agency:
Wieden & Kennedy-Portland
Global Creative Director:
Alberto Ponte
Global Creative Director:
Ryan O'Rourke
Copywriter:
Brock Kirby
Art Director:
Sezay Altinok
Senior Producer:
Jennie Lindstrom
Production Assistant:
Kirsten Acheson
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Director, Broadcast Production:
Ben Grylewicz
Production Company:
Caviar
Director:
Jody Hill
Executive Producer:
Michael Sagol
Executive Producer:
Jasper Thomlinson
Line Producer:
Eric Escott
Director, Photography:
Matthew Libatique
Editorial Company:
Rock Paper Scissors
Editor:
Kirk Baxter
Assistant Editor:
Anton Capaldo-Smith
Post Producer:
Angela Dorian
Post Executive Producer:
CL Weaver
Color/Telecine:
Company 3
Colorist:
Siggy Ferstl
Visual Effects Company:
A52
Visual Effects Supervisor:
Patrick Murphy
2D Lead Artist:
Jesse Monsour
2D Visual Effects Artist:
Matt Sousa
2D Visual Effects Artist:
Richard Hirst
2D Visual Effects Artist:
Stefan Gaillot
2D Visual Effects Artist:
Cole Schreiber
2D Visual Effects Artist:
Steve Miller
2D Visual Effects Artist:
Steve Wolff
2D Visual Effects Artist:
Cameron Coombs
2D Visual Effects Artist:
Scott Johnson
2D Visual Effects Artist:
Enid Dalkoff
Flame Assistant:
Dan Eliis
Rotoscope Artist:
Cathy Shaw
Rotoscope Artist:
Robert Shaw
Rotoscope Artist:
Tiffany Germann
Rotoscope Artist:
Matthew Battaglia
Executive Producer:
Jennifer Sofio Hall
Visual Effects Producer:
Patrick Murphy
Visual Effects Producer:
Meredith Tomasulo
Visual Effects Producer:
Jamie McBriety
Titles Company:
Elastic
Art Director:
Lisha Tan
Designer:
Brian Do
Producer:
Meredith Tomasulo
Music Company:
Stimmung
Composer:
Chip Jenkins
Sound Designer:
Gus Koven
Assistant Sound Designer:
William Flynn
Executive Producer:
Ceinwyn Clark
Mix Company:
Lime Studios
Mixer:
Loren Silber
Assistant Mixer:
Lindsay Alvarez
Producer:
Jessica Locke

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Project Type