Nike merges the moves of athletes in rousing ad about the drive that unites them all

Visually inventive film from 'You Can't Stop Us' campaign splices together scenes of seemingly disparate sports

Published On
Jul 30, 2020

Editor's Pick

Today marks the return of the NBA and to celebrate, Nike has rallied more than 50 athletes across two dozen sports in a visually inventive spot reminding viewers “You Can’t Stop Us.”

In the third spot of the campaign, soccer pro Megan Rapinoe delivers a rousing speech alongside a series of 36 split-screen scenes that splice together dynamic moves of pairs of athletes, as if they are performing as one. A tennis forehand becomes a baseball swing; swimmers and runners get on their marks, seemingly side by side; a skateboarder making a sharp turn becomes a surfer riding a wave.  

The point? To underscore the common thread between athletes all over the world.  “We’re never alone,” Rapinoe says. “And that is our strength.”

The piece highlights how resourceful and inventive post-production techniques can help create standout messages despite current pandemic restrictions on filmmaking. Creating the ad required sifting through 4,000 pieces of footage to find action scenes that could merge within a single frame. Wieden & Kennedy Portland was behind the film, with Oscar Hudson of Pulse Films directing, editing out of JOINT and VFX from A52.

Along with Rapinoe, other sports stars featured include Giannis Antetokounmpo, LeBron James, Colin Kaepernick, Eliud Kipchoge, Kylian Mbappé. Naomi  Osaka,  Cristiano Ronaldo, Caster Semenya and Serena Williams.

In one fell swoop, the spot pulls in what seems like all of the sporting world while addressing the ills affecting the world today, from the pandemic to racial injustice.

At one point, we hear an announcer say, “The world’s sporting events are postponed or canceled,” as we see scenes of cleaning crew sanitizing stadium and arena seats. Another scene shows Colin Kaepernick and fellow 49ers taking a knee alongside University of Nevada basketball plates. 

“We know things won’t always go our way,” Rapinoe continues.  “But whatever it is, we’ll find a way. And when things aren’t fair, we’ll come together for change. And no matter how bad it gets, we will always come back stronger because nothing can stop what we can do together.”
 

Credits

Date
Jul 30, 2020
Client :
Nike
Agency :
Wieden & Kennedy-Portland
Executive Creative Director :
Jason Bagley
Executive Creative Director :
Eric Baldwin
Creative Director :
Alberto Ponte
Creative Director :
Ryan O’Rourke
Copywriter :
Dylan Lee
Art Director :
Naoki Ga
Director of Production :
Matt Hunnicutt
Executive Producer :
Jake Grand
Executive Producer :
Krystle Mortimore
Senior Producer :
Katie McCain
Senior Producer :
Byron T. Oshiro
Associate Producer :
Samson Selam
Associate Producer :
Shani Storey
Global Brand Director :
Andre Gustavo
Brand Director :
Kate Rutkowski
Brand Manager :
Paanii Annan
Creative Operations Manager :
Saba Spencer
Creative Operations Manager :
David Ramirez
Global Group Strategy Director :
Andy Lindblade
Global Group Strategy Director :
Paula Bloodworth
Media Team :
Danny Sheniak
Media Team :
Reme DeBisschop
Media Team :
Emily Dalton
Media Team :
Vivian Zhang
Media Team :
Graham Wallace
Media Team :
Claudia Iraheta
Brand Strategy Director :
Nathan Goldberg
Brand Strategy Director :
AJ Blumenthal
Business Affairs :
Karen Crossley
Business Affairs :
Edith Ortiz
Business Affairs :
Emily Kahn
Broadcast Traffic :
Sabrina Reddy
Broadcast Traffic :
Billy Mucha
Design Ops Manager/Design Producer :
Alicia Kuna
Design Ops Manager/Design Producer :
Michael Rosenau
Design Ops Manager/Design Producer :
Michael Frediani
Studio Designer :
Joan Comellas
Studio Designer :
Jamon Sin
Studio Designer :
Mitch Wilson
Production Company :
Pulse Films
Director :
Oscar Hudson
DP :
Logan Triplett
Executive Producer :
Darren Foldes
Executive Producer :
Davud Karbassioun
Managing Director :
Hillary Rogers
Line Producer :
Dennis Beier
Production Designer :
Adam Wilson
Key Costumer :
Chris Araujo
Editorial :
Joint
Editor :
Peter Wiedensmith
Cutting Assistant :
Jessica Baclesse
Cutting Assistant :
JC Nunez
Assistant Editor :
Charlie Harrington
Assistant Editor :
Kris Faris
Assistant Editor :
Luke Buckley
After Effects :
Ben Corbin
After Effects :
Damian Riddell
Footage Researcher :
Izzie Raitt
Post Executive Producer :
Leslie Carthy
Post Producer :
Kathleen Russell
Post Production Coordinator :
Aubree VanDercar
VFX :
A52
VFX Supervisor :
Patrick Murphy
Lead Flame :
Patrick Murphy
2D VFX Artist :
Urs Furrer
2D VFX Artist :
Stefan Gaillot
2D VFX Artist :
Matt Sousa
2D VFX Artist :
Steve Wolff
2D VFX Artist :
Hugh Seville
2D VFX Artist :
Richard Hirst
2D VFX Artist :
Adam Flynn
2D VFX Artist :
Michael Vaglienty
2D VFX Artist :
Enid Dalkoff
2D VFX Artist :
Kevin Stokes
2D VFX Artist :
Dan Ellis
2D VFX Artist :
Chris Riley
2D VFX Artist :
Rod Basham
2D VFX Artist :
Shauna Prescott
2D VFX Artist :
Susanne Scharping
CG Supervisor :
Andy Wilkoff
CG Modeler :
Dustin Mellum
3D Tracker :
Joe Chiechi
3D Tracker :
Michael Cardenas
3D Tracker :
Mike Bettinardi
Online Editor :
Kevin Stokes
Online Editor :
Chris Riley
Online Editor :
Sam Kolber
Managing Director :
Jennifer Sofio Hall
VFX Executive Producer :
Patrick Nugent
VFX Executive Producer :
Kim Christensen
VFX Producer :
Everett Cross
VFX Producer :
Andrew Rosenberger
VFX Producer :
Jillian Lynes
Color :
A52
Colorist :
Daniel De Vue
Color Assists :
Corey Martinez
Color Assists :
Dylan Bursick
Color Executive Producer :
Thatcher Peterson
Color Producer :
Jenny Bright
Artists :
Cowboys in Japan
Song :
Daylight
Sound Design Company :
Joint
Sound Designer :
Noah Woodburn
Audio Assistant :
Natalie Huizenga
Executive Producer :
Leslie Carthy
Mix Company :
Joint
Audio Mixer :
Noah Woodburn
Audio Assist :
Natalie Huizenga
Executive Producer :
Leslie Carthy

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