Capri Sun : Niles Paul's Capri Key

Protect your Capri Sun.

Published On
Sep 28, 2012

Editor's Pick

Looks like Saatchi NY had another celeb-focused stunt up its sleeve. After presenting Jimmy Fallon with a Fruitsnacks Emmy, the agency, for its client Capri Sun, set its sights on Washington Redskins player Niles Paul. In August, Paul told the Washington Post that he loved Capri Sun, but couldn't bring it to practice because his teammates would steal the drinks.

So the agency developed what they're calling a "high-tech secure juice extraction system" (a straw with a key) along with a case of Strawberry Kiwi Capri Suns with no straws. The silver straw bears Paul's name and jersey number. We'd love to see this being made into few real, limited edition straw giveaways. Of course, Paul tweeted about it, earning the brand some good social media cred.

Credits

Date
Sep 28, 2012
Brand:
Capri Sun
Client:
Capri Sun
Agency:
Saatchi & Saatchi-New York
Chief Creative Officer:
Con Williamson
Creative Director:
Alex Lea
Creative Director:
Justin Ebert
Art Director:
Jared White
Copywriter:
Will Binder
Director, Photography:
David Perry
Producer:
Daniel Miller

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Project Type