IBM Uses Animated Puppetery to Explain Nanomedicine Concepts
Explains MRSA Drug Breakthrough In Film From 'World's Smallest Movie' Team
Published On
Dec 16, 2013
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IBM has once again collaborated with director Nico Casavecchia, Ogilvy NY and production company1st Avenue Machine on another worthy and intricate piece of film making, following their work on previous project The World's Smallest Movie. This time, it's using animation and puppetry to explain antibiotic resisant superbug MRSA and how it can be attacked by its new technology. The company has developed new polymers to fight the antibiotics-resistant superbug, and these are depicted as "ninjas" in the film, locked in an epic battle with the superbug.
Credits
- Date
- Dec 16, 2013
- Agency :
- Ogilvy-New York
- Brand :
- IBM
- Client :
- IBM
- Director :
- Nico Casavecchia
- Animation Company :
- 1st Ave Machine
- Production Company :
- 1st Ave Machine
- Chief Creative Officer :
- Steve Simpson
- Executive Creative Director :
- Susan Westre
- Group Creative Director :
- Mike Hahn
- Group Creative Director :
- Ryan Blank
- Creative Director :
- Niels West
- Copywriter :
- Lauren Costa
- Art Director :
- Ramona Todoca
- Executive Producer :
- Lee Weiss
- Partner/Producer :
- Alice Zuluaga
- Producer Assistant :
- Jess Latour
- Music Executive Producer :
- Karl Westman
- Digital Strategist :
- Sissi Nie
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