Nissan : HouseHunter Test-Drive

Matching your car to your home.

Published On
May 01, 2012

Editor's Pick

Nissan targeted newly arrived expats in Dubai with a banner campaign via TBWARAAD Dubai United Arab Emirates that aimed to match them with the right model for their family. It teamed up with a popular house-hunting website, dubizzle.com, to match the visitor's search criteria with appropriate Nissan models. So when they searched for a home, it matched their chosen home, budget, neighborhood, family size and so forth with a banner ad for a suitable sized Nissan. Visitors could also sign up for a test drive en route to their new home ��" and they were picked up by the Nissan that matched them. Altogether, 1,200 test drives were booked across seven Nissan models.