Nissan India : The New Star of India

Selling a car, Bollywood style.

Published On
Mar 29, 2012

Editor's Pick

Now this is how you sell a car. AKQA and Nissan India launch an epic, five-minute video starring Bollywood actor Ranbir Kapoor that shows how the world of Nissan works to bring together two star-crossed lovers.

In rollicking Bollywood style with plenty of color and music, Kapoor chases after the love of his life in a Nissan while everyone around him helps him. The co-stars in the film were selected through a massive social media contest that asked fans to upload a video of them dancing, while the public voted. The top 100 contestants were selected, then whittled down to 20 by Kapoor and the creative team.

The film will premiere at a press event in Mumbai in April, while a 60-second trailer will show at cinemas across India.

Check out the behind the scenes of the massive production.

Credits

Date
Mar 29, 2012
Brand:
Nissan India
Client:
Nissan India
Agency:
AKQA
Executive Creative Director/Production:
Duan Evans
Creative Lead:
Greg Mullen
Creative Lead:
Alastair Mills
Associate Creative Director:
Miles Unwin
Senior Designer:
Paul Tinker
Production:
Offroad Films
Producer:
Khalil Bachooali
Director:
Ahmed Khan
Music:
Pranay Rijia

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Project Type