Nissan : Juke Studio

Design your own Juke

Published On
Mar 03, 2011

Editor's Pick

Nissan is allowing customers to get creative and design their own versions of the Juke on its new Juke Studio website.

It asked up-and-coming artists Jim Mahfood, Jeremyville and Tristan Eaton to create artwork representing each of the Nissan Juke's three driving modes (Eco, Sport and Normal). Their art became vehicle wraps that any Juke owner can purchase to customize their ride.

Customers can choose from different design elements based on the artwork, to create their own virtual Juke vehicle wraps, and share them with friends to get votes and win prizes. Submissions will be ranked by number of votes, and prizes will be awarded weekly. A final winner will receive an actual Juke wrapped in their original design.

Credits

Date
Mar 03, 2011
Brand:
Nissan
Client:
Nissan
Agency:
TBWA/Chiat/Day-Los Angeles
Chief Creative Officer:
Rob Schwartz
Executive Creative Director:
Patrick O\'Neill
Group Creative Director:
Margaret Keene
Group Creative Director:
Chris Adams
Creative Director:
Tito Melega
Creative Director:
Nobbie Kim
Associate Creative Director:
Dylan Schwartz
Associate Creative Director:
Glenn Sanders
Copywriter:
Annie Esquibel
Copywriter:
Rob Ingall
Art Director:
Janina Lovern
Interactive Designer:
Jason Hines
Art Production:
Diana Pam
Art Production:
Jigisha Bouverat
Creative Technology Director:
Ricardo Diaz
Executive Producer:
Keith Bellinger
Technical Lead:
John Byrne
Interactive Senior Producer:
Matt Mitchell
Microsite Production Company:
Original Wraps
Vice President, Design:
Chris Loar
Director, Technology:
Jacob McKinney
Director, Development:
Rob Gibson
Senior Print Producer:
Hashi Meltzer
Executive Director, Integrated Production:
Richard O'Neill
Senior Producer:
Carrie Schaer
Production Company:
Decon
Director:
Jason Goldwatch
Executive Producer:
Peter Bittenbender
Producer:
Damon Middleton
Producer:
Megan Mair
Producer:
Robert Zagula
Director, Photography:
Rob Gilbert

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