Nissan pits its own 'model' - the Turbocharged Juke - against swimsuit models, in a series of spots supporting its sponsorship of The Sports Illustrated 2011 Swimsuit Issue.
The Juke and the models are compared in a 'field study' for attributes such as accleration and agility. The sponsorship also includes a co-branded integrated effort, Model Search (created by OMD and TBWA/Chiat/Day LA), which features eight models competing for a spot in next year's SI Swimsuit issue. Participants will be able to cast their votes and determine who will become the next SI Swimsuit Issue Model. Voting takes place from now until March 9 at the SI website.