Nissan was one of the first brands to react to the news today that Prince William and his wife, the Duchess of Cambridge (aka Kate), are expecting their second child. Just seven minutes after the news was announced, the Nissan Europe social and digital engagement team tweeted an existing ad, a picture of the interior of its X-Trail seven-seater vehicle, with a crown placed on each seat and the caption "Room for all the family" added. Conceived with the help of Digitas, the tweet reads: "It could be triplets and there would *still* be enough room for the Queen... #XTrail #SevenSeats #RoyalBaby." Nissan's media agency, Manning Gottlieb OMD, did the media buying
The announcement will undoubtedly see brands once again scramble on the royal baby bandwagon; the birth of Prince George in 2013 saw marketers such as Unilever and Procter & Gamble create special products for the occasion, as well as tactical efforts such as Ryanair jokingly renaming itself Ryanheir.
Other brands to react on Twitter so far include Tesco, which tweeted "Hearty congratulations to the Duchess of Cambridge! Here are our #ThreeWordsSheWantsToHear: 'Pampers on offer.'" (Somehow we doubt it.)