A Nissan Rogue helps a family dodge the dangers of a 'distracted' world
The car's safety features shine in spot from TBWA/Chiat/Day New York
Editor's Pick
Digital devices’ command over our lives has become a theme of late in advertising, with marketers reminding us that it’s important to shut down every now and then, or at least during the holidays.
But when the entire world seems to be powered on, Nissan says it’s here to help you deal with some of the dangers that come hand in hand with digital distraction. A new spot created out of TBWA/Chiat/Day New York and directed by MJZ’s Tom Kuntz depicts a dystopian metropolis where everyone’s eyes are fixed on their phones.
An army of techno-focused zombies cross streets en masse, a newscaster live on the air stares at her tiny screen, thumbs typing away, a toddler in a stroller and kids hanging off a jungle gym are blind to the blue sky and foliage around them, heads aimed at their tiny phones.
Their misdirected focus is a recipe for disaster—a bus driver veers off course, a mom pushing her child in a pram crosses the street without checking oncoming traffic. Only one family, sitting in their Nissan Rogue, remains awake to the environs around them, and fortunately, so is their car. Its various safety features help steer away from the rogue bus, and stop it just as that mother and child step into the crosswalk.
A V.O. reads “This is protection in a world of distraction. This is Nissan intelligent mobility.”
The spot is set to the track “Johny Says Stay Cool” by Babe Rainbow. It was created under Nissan’s new North American VP Allyson Witherspoon.
Credits
- Date
- Jul 24, 2019
- Client :
- Nissan
- Agency :
- TBWA/Chiat/Day-New York
- Director :
- Tom Kuntz
- Chief Creative Officer :
- Chris Beresford-Hill
- Executive Creative Director :
- Al Merry
- Creative Director / Art Director :
- Mike Blanch
- Creative Director / Copywriter :
- Aste Gutierrez
- Head of Production :
- John Doris
- Executive Producer :
- Christian Busch
- Producer :
- Sarah Haroldson
- Managing Director, Nissan United USA :
- Scott Kavanagh
- SUVs Business Lead, Nissan United USA :
- Parker Collins
- Business Manager, Nissan United USA :
- Natalie Otsuka
- Senior Business Affairs Manager :
- Felicia Simmons
- Business Affairs Manager :
- Sarah Giarraffa
- Senior Strategic Planner, Nissan United USA :
- Melissa Panasci
- Product Integration Manager :
- Christian Uka
- Production Integration Director :
- Andy Galvin
- Vice President Nissan Marketing Communications & Media :
- Allyson Witherspoon
- Director Marketing :
- Erich Marx
- Senior Manager Brand Marketing :
- Scott Traynor
- Senior Planner Marketing Communications :
- Ken Davis
- Production Company :
- MJZ
- Director :
- Tom Kuntz
- Director of Photography :
- Darius Khondji
- President :
- Dave Zander
- Senior Executive Producer :
- Eriks Krumins
- Producer :
- Emily Skinner
- Edit :
- The Whitehouse Post
- Editor :
- Russel Icke
- Assistant Editor :
- Alejandro Villagran
- Executive Producer :
- Caitlin Grady
- Producer :
- Ryan Smith
- Editor Socials :
- Jake Armstrong
- Assistant Editor Socials :
- Rachel Hamburger
- Music Supervision :
- Walker
- Executive Producer :
- Sara Matarazzo
- Executive Producer :
- Stephanie Pigott
- Producer :
- Danielle Soury
- License Track :
- Johny Says Stay Cool by The Babe Rainbow
- Final Sound Mix :
- Wave Studios
- Sound Designer/Mix Engineer :
- Aaron Reynolds
- Executive Producer :
- Vicky Ferraro
- Associate Producer :
- Eleni Giannopoulos
- Post/VFX :
- The Mill
- Executive Producer :
- Heath Raymond
- Producer :
- Joe Hobaica
- Shoot Supervisor :
- Blake Druery
- 2D Lead Artist :
- Blake Druery
- 2D Artist :
- Artur Elson
- 2D Artist :
- Kshitij Khanna
- 2D Artist :
- Justin Kiel
- 2D Artist :
- Randy Krueger
- 2D Artist :
- Alexis Jo Nasser
- Line Producer :
- Payal Thakkar
- Paint Lead :
- Nithin Babu
- Paint Artist :
- Anuj Bhandari
- Paint Artist :
- Rahul Bhardwaj
- Paint Artist :
- BalaChandhiran K
- Paint Artist :
- Akash Mishra
- Paint Artist :
- Sandeep Kumar Singh
- Paint Artist :
- Nageshwara Sunkara
- Paint Artist :
- Chakravarthi V
- Production Coordinator :
- Umesh Chand
- Color :
- The Mill
- Colorist :
- Damien Van Der Cruyssen
- Senior Producer Color :
- Rochelle Brown
- Color Producer :
- Blake Rice
- Production Coordinator Color :
- Lucy Gatanis
- Color Assist :
- David Franzo
- Color Assist :
- Aaliyah Lambert
- Color Assist :
- Elias Nousiopoulos
- Color Assist :
- Chris Wolcott
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