Nivea : Nivea Bath

A 4D cinema experience.

Published On
Nov 11, 2012

Editor's Pick

To launch its bath products in Brazil, Nivea and its agency AgenciaClick Isobar launched a cinema ad with 4D elements. One half of the cinema audience was given red 3D glasses, the other green. Each half saw a different version of the ad, and at the end, one half of the movie theater was showered in bubbles, the other in paper.